Admissions Communications Manager
Benefits of Working at UNCW:
At the University of North Carolina Wilmington, we are driven by a
clear purpose: to empower student success, advance innovation, and
strengthen the communities we serve. Guided by our strategic vision
and commitment to excellence, UNCW offers a dynamic and
collaborative environment where employees can make meaningful
contributions while growing their careers.Located in coastal North
Carolina, UNCW combines the energy of a thriving academic community
with the natural beauty of nearby beaches and outdoor spaces. Here,
professional opportunity is balanced with an exceptional quality of
life—creating a workplace where you can thrive both personally and
professionally.As a member of the Seahawk community, you'll benefit
from a culture that values well-being, lifelong learning, and
connection. UNCW offers a competitive and flexible benefits package
designed to support your health, financial well-being, and
professional growth. From comprehensive health coverage and
retirement options to generous paid leave, tuition opportunities
within the UNC System, learning and development opportunities, and
wellness programs, UNCW is committed to helping you thrive both at
work and in your personal life.
Recruitment Range: $52,000 - $59,500The salary range
advertised is the designated recruitment range for this
classification. Final salary offers will be determined by the
candidate's education, relevant experience, internal equity
alignment, and departmental budgetary param
Vacancy Number: S02904
Competency Level: Journey
Location of Workplace: Main UNCW Campus
Home Department: Admissions - 30110
Division:
Primary Purpose of Organizational Unit:
The Office of Admissions' primary goal is to recruit, admit, and
enroll students who will thrive within our collegiate community.
This unit oversees the entire process, from recruitment to
enrollment.
Regular interaction and contact with the public, including
professionals in all disciplines of the university, is involved.
These interactions require an accurate knowledge of relaying
Admissions policies and procedures set forth by the University and
the Office of Admissions.
Our office is actively engaged in diverse activities aimed at
promoting and facilitating the wide array of programs, activities,
and opportunities available at UNCW. Through these efforts, we seek
to effectively communicate the university's offerings to
prospective students and the broader community.
College: College
College/School Information:
University Information:
The University of North Carolina Wilmington, the state's coastal
university, is dedicated to the integration of teaching, mentoring,
research and service. Widely acknowledged for its world-class
faculty and staff and continuously recognized at a national level
for scholarly excellence and affordability, UNCW offers a powerful
academic experience that stimulates creative inquiry and critical
thinking.
A public institution with nearly 18,000 students, UNCW offers a
full range of baccalaureate- and graduate-level programs, as well
as doctoral degrees in educational leadership, marine biology,
nursing practice and psychology; and many distance learning
options, including clinical research, an accelerated RN-to-BSN
program, an Executive M.B.A. program structured for working
professionals, and the nation's only bachelor's degree program
focused on coastal engineering.
The university's efforts to advance research and scholarly
activities have earned UNCW the elevated designation of "Doctoral
Universities: High Research Activity" institution (R2 University)
by the Carnegie Classification of Institutions of Higher
Education.
UNCW has been part of the University of North Carolina System since
1969.
Location of Workplace: Main UNCW Campus
Brief Summary of Work for this Position:
The Admissions Communications Manager develops and executes
strategic, personalized communications that support enrollment
growth and enhance the prospective student experience. This role
utilizes strategic and compelling storytelling, enrollment-focused
marketing, and data-driven campaign management to engage students
from inquiry through enrollment. The Admissions Communications
Manager leverages technical expertise to create, optimize, and
assess multi-channel communications that improve engagement,
conversion, and yield while ensuring a seamless and
student-centered enrollment journey.
Primary responsibilities include:
- Develop, execute, and manage comprehensive multi-channel
communication strategies that guide prospective students through
enrollment and support recruitment initiatives.
Utilize advanced Slate functionality to build, launch, and
optimize multi-channel campaigns within Slate Deliver. Ensure
continuity across email, print, and SMS communications to support
students and families from inquiry to enrollment.
Craft compelling, student-centered messaging that builds
institutional value and resonates with students. Maintain a
consistent, authentic voice that uses storytelling to translate
complex processes into clear, engaging narratives that reduce
enrollment barriers and increase conversion.
Develop and implement an integrated multi-channel
Communications Calendar inclusive of all marketing assets such as
print, digital, web, and social media.
Collaborate with campus partners to create a seamless
enrollment experience by aligning communications with key
milestones and deadlines. Ensure messaging is personalized,
relevant, and responsive to where students are in their
decision-making process.
Analyze and optimize communications by monitoring campaign
performance across key metrics. Analyze engagement data to refine
messaging, timing, and audience segmentation.
Develop and implement a strategic social media plan that aligns
with institutional messaging and brand standards. Oversee and
mentor student social media interns.
Serve as the institutional expert on admissions communications.
Provide strategic guidance and support enrollment stakeholders in
maintaining clarity, consistency, and impact across all
communications.
Serve as the primary liaison to the Office of University
Relations and participate in institutional communications work
groups to ensure alignment of enrollment communications with
university brand standards, messaging priorities, and strategic
initiatives.
Oversee vendor relationships and manage projects related to
admissions marketing and communications initiatives.
Stay current on emerging trends, technologies, and best
practices in higher education marketing, digital engagement, and
Slate CRM.
Other duties as assigned.
Minimum Education and Experience Requirements:
Bachelor's degree in a discipline related to the area of
assignment; or equivalent combination of training and experience.
All degrees must be
received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills &
Experience:
- Master's Degree in communications, marketing, or similar field
or three years of previous experience in related area
- 2+ years of admissions experience in a postsecondary
setting
- Proficiency with Slate CRM and advanced Deliver functions
- Knowledge and understanding of communication practices in a
higher education setting
- Demonstrated experience in vendor management and project
management
- Demonstrated experience in copywriting or content
development
Required Certifications or Licensures:
N/A
FTE: 1.0 FTE (40 hours per week)
Months Per Year: 12 Months
Work Days: Monday - Friday
Work Hours: 8:00 am - 5:00 pm
Type of Position: Permanent
Anticipated Ending Date if Time-Limited:
Position Number: S02904
Job Posting Date: 08/21/2026
Posting Close Date: 09/07/2026
Number of Openings: Single Incumbent
Special Notes to Applicants:
PLEASE NOTE: This posting will close at 11:59PM
(Eastern time) on the posted closing date. To receive full
consideration, please be sure you have fully completed the entire
application, including the 'Work History' section before you apply
for this position. Applications must be submitted through the
online application system to be considered.
Required Applicant Documents must include:
- Cover Letter
- Resume
- Portfolio: Please include a variety of marketing and
communications work products that demonstrate your skills and
experience. Examples include social media content, email campaigns,
web content or design, digital marketing assets, etc.
This position is being recruited at the
Journey
level. If no applicants apply who meet the required competency and
training & experience requirements, then management may
consider other applicants. Salary would be determined based on
competencies, equity, budget, and market considerations.
Eligibility for Employment:
Final candidates are subject to criminal & sex offender
background checks. Some vacancies also require credit or motor
vehicle checks. UNC Wilmington participates in E-Verify. Federal
law requires all employers to verify the identity and employment
eligibility of all persons hired to work in the United
States.
To apply, visit https://apptrkr.com/9782525"">https://jobs.uncw.edu/postings/40617
UNCW does not discriminate against any employee or applicant for
employment because of his or her race, sex (such as gender, gender
identity, marital status, childbirth, and pregnancy), age, color,
national origin (including ethnicity), religion, disability, sexual
orientation, political affiliation, veteran status, military
service member status, genetic information, or relationship to
other university constituents - except where sex, age, or ability
represent bona fide educational or occupational qualifications or
where marital status is a statutorily established eligibility
criterion for State funded employee benefit programs.
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