Summary
The Admissions Counselor serves as a front-line ambassador for Midwestern University, guiding prospective students through the admissions process and representing MWU at recruitment events. Reporting to the Director of Admissions and working closely with the Associate Director, this role combines personalized engagement with data-driven recruitment strategies, academic program management, application review, and event planning. Counselors ensure an inclusive, compliant experience while driving enrollment goals and contributing to strategies that support institutional success. In this position, predictable in-person attendance is required; some evening/weekend hours during peak recruitment cycles.
Essential Duties and Responsibilities
Student Advising & Recruitment
The Admissions Counselor serves as a front-line ambassador for Midwestern University, guiding prospective students through the admissions process and representing MWU at recruitment events. Reporting to the Director of Admissions and working closely with the Associate Director, this role combines personalized engagement with data-driven recruitment strategies, academic program management, application review, and event planning. Counselors ensure an inclusive, compliant experience while driving enrollment goals and contributing to strategies that support institutional success. In this position, predictable in-person attendance is required; some evening/weekend hours during peak recruitment cycles.
Essential Duties and Responsibilities
Student Advising & Recruitment
- Advise prospective students on programs, requirements, and next steps.
- Lead campus tours and info sessions (in-person and virtual).
- Respond promptly to inquiries and maintain accurate CRM notes.
- Manage assigned programs and attend recruitment events (≈15% travel).
- Represent MWU at fairs and conferences while coordinating travel.
- Build relationships with feeder schools and track conversion results.
- Host virtual sessions and webinars; engage via email, SMS, and social media.
- Suggest content based on applicant questions and trends.
- Coordinate interview and admit days, including logistics and communications.
- Review applications and recommend decisions.
- Maintain accurate CRM records and ensure data integrity.
- Prepare pipeline reports and analyze trends.
- Use data to improve recruitment strategies and processes.
- Work with faculty and staff for consistent messaging.
- Support transition from admission to matriculation.
- Serve as liaison for assigned programs.
- Protect applicant data and follow FERPA and NACAC guidelines.
- Promote accessibility and inclusive practices.
- Stay current on admissions trends and tools; attend trainings and conferences.
- Share knowledge and contribute to team improvements.
- Additional duties as assigned by the Director of Admission or Associate Director of Admissions.