American University is a student-centered research institution
located in Washington, DC, with highly-ranked schools and colleges,
internationally-renowned faculty, and a reputation for creating
meaningful change in the world. Learn more about
American University
Department:
Kogod School of Business
Time Type:
Full time
Job Type:
Regular
FLSA Status:
Exempt
Work Modality:
Hybrid 01 (On Campus 3-4 Days/Week)
Union:
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented
by SEIU Local 500 - Provost & Enrollment Division. That means
the terms and conditions of your employment are governed by
university policy (including the Staff Personnel Policies Manual)
and any collective bargaining agreement entered into between
American University and SEIU Local 500 - Provost & Enrollment
Division.
Job Description:
Summary:
The Analyst, Marketing & Technology leads the marketing and
promotion of recruitment and career events and career development
services. This role also maintains a virtual career center
(website), as well as a robust tech suite, and supports metrics and
outcomes reporting.
Essential Functions:
1.) Marketing and Communication
- Effectively market services to increase student engagement and
access.
- Strategy: Create and implement comprehensive marketing strategy
for services. Develop and execute social media strategy including
LinkedIn groups related to career pathways with directors, social
media interns, and Kogod’s Marketing and Communication Team.
Social Media: Stay abreast of social media trends, including
best practices for determining return on investment. Monitors
social media channels and responds to inquiries and comments in a
timely manner.
job Promotion: Promote job, internship, and other employer
opportunities including curation and distribution of
newsletters.
Benchmarking: Develop and implement methods to determine
marketing communication effectiveness and explore new methods for
reaching target audiences. Utilize engagement and usage data and
feedback from stakeholders to increase usage of tech
platforms.
Website Management: Manage web presence including Virtual
Career Center website and Canvas sites.
Collateral: Maintain all office collateral, including virtual
and print, and ensure messaging and quality are aligned with
standards. Maintain and create templates for presentations and
external communication.
Reporting: Manage branding of monthly, quarterly, and annual
reports for employers, faculty, staff, and leadership. Contribute
to internal communication materials.
2.) Systems Management
- Enhance student and staff usage of technology platforms.
- Systems: Maintains technology systems provided by external
vendors (e.g. Quinncia, GoinGlobal, Firsthand/Vault, Handshake,
12Twenty, etc).
- Accounts: Maintain office’s accounts and administrative access
to systems (e.g. CareerLeader, Gallup Access, Handshake, 12Twenty
etc).
- Subscriptions: Maintain internal documentation of tech
platforms and subscriptions, contracts, and renewal dates. Manage
office subscriptions to internal office accounts (zoom etc.).
- Training: Train staff on system upgrades, changes, and provide
alerts that may disrupt workflows. Coordinate training sessions,
workshops, and create SOPs to educate staff members and students in
the optimal use of technology platforms.
- Access: Manage student access to relevant platforms and
troubleshoot user issues individual or in conjunction with
vendors.
- Handshake: Serve as Handshake administrator for Kogod
facilitating account access, conducting CRM imports, coordinating
with central AUCC staff, trouble-shooting account access, and
maintaining relevant documentation and training materials.
- Benchmarking: Stay informed about emerging technologies and
recommend updates and changes to improve efficiency and
effectiveness. Research new vendors/systems and make
recommendations regarding Implementation.
3.) Student Worker Supervision and Other Duties
- Supervise student workers and represent team.
- Supervision: Supervise team of student workers.
- Other duties as assigned: Facilitate special projects, serve on
committees, etc. as needed.
Competencies:
- Championing Customer Needs.
- Evaluating and Implementing Ideas.
- Developing Plans.
- Making Accurate Judgments and Decisions.
- Building and Supporting Teams.
Position Type/Expected Hours of Work:
- Full-time.
- 35 hours per week.
- The schedule is 9am - 5pm, Monday - Friday with some
evening/weekend hours.
Salary Range:
- $59,000.00 - $73,000.00 annually.
Required Education and Experience:
- Bachelor's degree or equivalent.
- 3 - 5 years of relevant experience.
Preferred Education and Experience:
- Master's degree or equivalent.
- 5 - 8 years of relevant experience.
Travel Required:
- Position requires domestic and international travel.
Additional Eligibility Qualifications:
1.) Values and Approach
- Team Orientation: Collaborate effectively and communicate
transparently while welcoming diverse viewpoints.
- Quality Focus: Consistently produce accurate and exceptional
work in dynamic environment.
- Initiative and Ingenuity: Generate innovative ways to create
and implement ideas.
- Continuous Learning: Maintain an optimistic outlook and
adaptable approach to work.
- Inclusive Leadership: Inspire and motivate others to meet goals
while providing clarity and empathy.
2.) Knowledge, Skills, and Abilities
- Solid marketing strategy, social media, communication and
computer skills.
- Excellent interpersonal, team-building, and presentation
skills.
- Ability to work independently.
- Ability to participate in multiple team projects.
- Proficiency in using technology platforms such as CRM systems,
12Twenty, Handshake a plus.
Other Duties:
- Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with
or without notice.
Benefits
AU offers a competitive benefits package.
Click here to learn about American University's unique benefit
options .
Other Details
- Hiring offers for this position are contingent on successful
completion of a background check.
- Employees in staff positions at American University must
deliver their services to the university from either the District
of Columbia, Maryland, or Virginia, or perform work on-site at the
university.
- Please note this job announcement is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time
with or without notice.
- American University is an
E-Verify employer.
Current American University Employees
American University current employees must apply through their
employee Workday account. If you are a current employee at American
University, please log into Workday and select the Find Jobs report
which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University
careers site, email
theworkline@american.edu
.
American University is an equal opportunity, affirmative action
institution that operates in compliance with applicable laws and
regulations. The university does not discriminate on the basis of
race, color, national origin, religion, sex (including pregnancy),
age, sexual orientation, disability, marital status, personal
appearance, gender identity and expression, family
responsibilities, political affiliation, source of income, veteran
status, an individual’s genetic information or any other bases
under federal or local laws (collectively "Protected Bases") in its
programs and activities.
