"Area Specialized Agent- Ag Business & Marketing (Harnett County)"

The Area Specialized Agent will work closely with North Carolina small farmers and Extension Agents within the multi-county area. The position will work to assess and respond to the needs of limited-resource small farmers and extension agents across the state of North Carolina. The successful candidate will collaborate closely with commodity-oriented teams of research and Extension specialists and will be expected to develop and lead a nationally recognized Extension and applied research program on small farms and production in the region of North Carolina. Extension responsibilities will focus on developing educational programs and materials for limited resource populations, small farmers, new and beginning small farmers, and other agribusinesses. The applied research program will focus on addressing relevant and practical issues facing North Carolina's small farmers and align with the mission and vision of Cooperative Extension at N.C. A&T. This position will be located in the Harnett County Extension office and is expected to collaborate with other Extension staff in that office and those in surrounding counties (Anson, Richmond, Scotland, Hoke, Moore, Lee, Montgomery).

The primary focus of the Area Specialized Agent will be to support small farmers in these counties through:

1. Market Development: Assisting farmers in identifying and accessing new market opportunities, both locally and regionally, to increase the profitability and sustainability of their operations.
2. Innovative Marketing Strategies: Providing training and resources on the latest marketing techniques, including digital marketing, direct-to-consumer sales, and branding strategies, to help farmers effectively reach and engage with their target audiences.
3. Business Development: Offering guidance on business planning, financial management, and risk mitigation, tailored to the unique needs of small-scale farmers.
4. Collaborative Initiatives: Facilitating collaborations between farmers, local businesses, and community organizations to create synergistic opportunities and strengthen the local agribusiness network.
5. Educational Programs: Conducting workshops, seminars, and field days focused on agribusiness and marketing, ensuring that farmers have access to the latest knowledge and best practices.