Assistant Director for Enrollment Communications
Job Details
Type of Position:Professional Staff - External Affairs
Job Type:Regular
Institution Name: University of Arkansas at Fort Smith
The University of Arkansas - Fort Smith is a dynamic, mid-sized public university that’s redefining higher education. We’re on a mission to provide transformative, hands-on learning experiences for students of all backgrounds and aspirations. Our multi-faceted approach to education offers a wealth of opportunities, with over 70 academic programs, including certificates, associate, bachelor’s, and master’s degrees.
Department:Strategic Communications
Summary of Job Duties:The Assistant Director for Enrollment Communications provides strategic leadership and hands-on execution for recruitment- and yield-focused communications that support the University of Arkansas – Fort Smith’s enrollment goals.
Reporting to the Director of Strategic Communications, this position serves as the primary communications partner for enrollment management, ensuring external messaging aligns with institutional brand standards and is consistently delivered across channels to unique audiences.
Minimum Qualifications
- Bachelor’s degree from an accredited institution.
- Five (5) years of progressively responsible experience in enrollment management, higher education marketing/communications, recruitment marketing, or a closely related field.
- Demonstrated success developing and executing multi-channel communications and campaigns.
- Experience working with CRMs.
- Excellent written, oral, and interpersonal communication skills; ability to translate complex information clearly for varied audiences.
- Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.
- Availability for occasional evening/weekend work and limited travel.
Preferred Qualifications
- Experience with Technolutions Slate, SalesForce, or other CRM-based audience segmentation and campaign workflows.
- Higher education experience in admissions/enrollment management communications or marketing.
- Experience supporting SEO/SEM, retargeting, and digital advertising strategy.
- Experience in social media content creation.
- Experience optimizing web content in a CMS.
Key Responsibilities
Enrollment Communications Strategy & Implementation
- Design, maintain, and implement a comprehensive enrollment communications plan supporting undergraduate, transfer, concurrent and nontraditional student recruitment goals.
- Design and build email and SMS communication flows in the prospective student CMS.
- Create social media content aligned with outbound communication timing to promote key admissions, financial aid, and student success initiatives and events.
- Maintain and optimize enrollment-related web content.
- Advise university and agency partners on recruitment-focused digital ads, content, and print materials to improve inquiry generation and yield.
Salary Information: $50,000 - $60,000 commensurate with education and experience.
Required Documents to Apply: Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume, Unofficial/Official Transcript(s), Writing Sample
Special Instructions to Applicants:Full consideration will be given to applications received by June 30th.
Recruitment Contact Information: HR 479-788-7080
Pre-employment Screening Requirements:Criminal Background Check, Motor Vehicle Reports Check
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