Job Details
Department: Brooks College of Health, Dean
Compensation: $70,000.00 to Negotiable Annual
General Descriptions/Primary Purpose
The Assistant Director, under the direction of the Dean, plays an integral role in leading and executing the digital strategy, communications, and promotional initiatives of the Brooks College of Health (BCH). This position serves as a strategic partner to internal and external stakeholders, leading content development, recruitment marketing, and digital engagement efforts that elevate the college’s reputation and support student enrollment goals.
Job Functions
- Advises and assists in planning, directing, and reporting the activities of BCH’s communications and marketing strategy.
- Contributes to long- and short-term communications planning, supporting strategic enrollment, branding, and engagement efforts.
- Manages the BCH website, BCH’s main social media platforms, and digital content calendars.
- Develops and executes comprehensive communication plans for academic units and programs.
- Provides consultation and collaboration with academic program directors, leadership, and university partners.
- Oversees the implementation of website accessibility and AEO/GEO/SEO best practices.
- Analyzes campaign data and digital performance metrics to guide decision-making.
- Ensures adherence to UNF branding and communications guidelines.
- Represents the Brooks College of Health at national marketing and communications conferences and participates in continuing education events to remain current on emerging trends, technologies, and best practices in higher education marketing.
- Coordinates photography and videography for the Brooks College of Health’s programs and initiatives.
- Attend in-person and off-campus marketing events
- Leads the planning, design and development of BCH’s marketing materials. Ex: Dean’s Monthly Update, Annual Reports, program and unit recruitment materials, website graphics, social media graphics, donor communications, event materials, and other graphics as requested.
- Serve as a liaison between BCH and other offices on campus involved in marketing BCH programs, events, etc.
- During declared campus emergencies, this position may be required to perform specific job-related duties at a designated off-campus location or place of residence.
Required Qualifications
Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.
Preferred Qualifications
- Strong graphic design and content development skills (e.g., Canva, Adobe Suite)
- Demonstrated experience with CMS platforms (Cascade preferred) and mass email tools (e.g., Emma)
- Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot experience is a plus)
- Strong written and verbal communication skills
- Experience managing marketing projects and teams
- Ability to work independently and collaboratively in a fast-paced environment
Statement(s) of Understanding
This position requires a background check. In conjunction with the University's policy, this position may also require a credit check. The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator
Equal Opportunity
The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.
Carnegie
UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.
Organization
Mission Statement
Our student-centered mission is to create the next generation of thinkers, leaders, and problem solvers with the knowledge and experience to uniquely change the world.
Vision Statement
University of North Florida will be the higher education nexus where diverse students, faculty, and organizations from around the world collaborate to creatively innovate for the advancement of society.
Values
We achieve excellence in all we do; we are an institution of uncompromising character; we lead with humility, humanity and integrity.
Integrity – We do the right thing for the right reason at the right time.
Respect – We treat everyone with kindness, we are informed by the perspectives of other, and we draw strength from our differences.
Accountability – We are responsible for how the outcomes of our actions affect others and our environment.
Innovation – We harness creativity and talent to turn challenges into opportunities and problems into solution in a uniquely UNF way.
Strategic Goal
University of national prominence and distinction with North Florida as our catalyst and student success as our mantra. Learn more about UNF’s [contact details available in the full listing] Strategic Plan.
Statement of Unity
UNF stands in unity and solidarity with all members of our community, regardless of genetic information, race, color, religion, age, sex, disability, gender identity and expression, sexual orientation, marital status, national origin, or veteran status. We are proud of the diversity in our students, faculty and staff.
We strongly condemn acts of hate and bigotry as antithetical to the university's core values of mutual respect and civility. Actions and words that seek to deny human beings full membership in the broader moral community on the basis of arbitrary characteristics are intolerable. We stand opposed to violence in language or in action, and we see these as a threat to the mission of UNF as a public university that is committed to intellectual and cultural growth and civic awareness.
We pledge to stand with and for those who are the most vulnerable members of our community and to take actions that help our students and fellow employees feel safe and know that they are safe. We affirm UNF's unreserved commitment to student success within a diverse, supportive campus culture. We seek to embody the ideals of a free and democratic society, and we fully support and value each member of our community.
