Assistant Director, Marketing & Fan Experience, Athletics

Job Overview

The University of Cincinnati (UC), Department of Athletics seeks applications for full-time Assistant Director of Marketing and Fan Experience (Program Coordinator). The position plans, designs, evaluates, modifies and coordinates efforts to improve the overall marketing and engagement around the women’s basketball program. The position will report to the Sr Director of Marketing & Fan Experience.

This is an entry-level position for an individual interested in a career in athletics marketing and fan experience. This position will work with both traditional and digital marketing tactics including email campaigns, texting campaigns, lead generation while also enhancing the fan experience and in-game presentation around the sport.

The role will work closely with other external units to accomplish department goals of increasing ticket revenue and executing sponsorship assets. Evening and weekend hours are required.

Essential Functions

• Lead development and execution of marketing plans to drive revenue and increase attendance for home women’s basketball games
• Responsible for effective game day execution of in-game promotion with women’s basketball
• Assist in Football and Men’s Basketball operations
• Assist in recruiting, training and scheduling of the Bearcat Marketing Association (marketing interns)
• Work with ticket sales and service staff to create email marketing strategy
• Collaborate with sponsorship staff to create inventory and ensure activations are executed
• Serve as marketing / community liaison in leading the community outreach needed to help market the Cincinnati brand
• May provide direct and/or indirect supervision to exempt and non-exempt staff
• Perform related duties based on departmental need.