The mission of The University of Bridgeport is to promote
academic excellence, personal responsibility, and commitment to
service. Distinctive curricula in an international, culturally
diverse supportive learning environment prepare graduates for life
and leadership in an increasingly interconnected world.
Position Description Summary/Purpose :
Reporting to the AVP of Enrollment Management, the Assistant
Director of Admissions, Campus Events and Visitor Experience leads
the planning, execution, assessment, and continuous improvement of
undergraduate and graduate admissions events for domestic and
international prospective students and their families.
This position is responsible for creating high-quality, on-brand
prospective-student experiences across in-person, virtual, and
hybrid programming. The Assistant Director manages event budgets,
vendors, logistics, staffing, registration processes, event
technology, and performance reporting. The role works closely with
Admissions, Marketing and Communications, Financial Aid, academic
departments, student ambassadors, and campus partners to ensure
events support recruitment, conversion, yield, and enrollment
goals.
Essential Job Functions/Primary Responsibilities :
(The essential functions or duties listed below are intended
only as illustrations of the various types of work that may be
performed. The omission of specific statements of duties does not
exclude them from the position if the work is similar, related or a
logical assignment to the position.)
- Develop and manage a comprehensive annual admissions event
calendar for undergraduate and graduate recruitment, conversion,
and yield programming.
Plan, coordinate, and execute on-campus, off-campus, virtual,
and hybrid events for prospective students, applicants, admitted
students, families, counselors, community partners, and other
external audiences.
Oversee event formats that may include open houses,
admitted-student days, preview days, information sessions, campus
tours, graduate program events, virtual webinars, accepted-student
receptions, counselor programs, and special recruitment
events.
Create detailed event project plans, timelines, run-of-show
documents, staffing plans, checklists, floor plans, registration
procedures, and post-event follow-up plans.
Manage all event logistics, including room reservations,
catering, audiovisual needs, signage, transportation, accessibility
needs, parking, furniture, security, housekeeping, facilities
coordination, and technology support.
Develop and manage event budgets in partnership with the Dean
of Admissions; monitor expenditures, reconcile invoices, forecast
costs, and identify cost-saving opportunities without compromising
the visitor experience.
Source, evaluate, and coordinate vendors for catering,
entertainment, printing, photography, giveaways, décor, rentals,
transportation, and other event-related services in accordance with
university purchasing procedures.
Recommend and manage branded swag, printed materials, event
signage, and visitor-experience materials in collaboration with
Admissions and Marketing and Communications.
Work with the communications team to establish event marketing
plans, including audience segmentation, invitation schedules,
registration communications, reminder campaigns, social media
assets, and post-event follow-up.
Establish event goals and key performance indicators, including
registrations, attendance, show rates, event cost per attendee,
satisfaction, application conversion, deposit conversion, and
enrollment outcomes.
Use Slate and other relevant technology platforms to build,
manage, and monitor event registrations, communications, attendance
tracking, surveys, check-in processes, and event reporting.
Maintain accurate records and dashboards related to event
participation, yield outcomes, budget performance, and return on
investment.
Analyze event data and survey feedback to identify trends,
assess effectiveness, and recommend changes to improve future
programming.
Coordinate training, schedules, and assignments for admissions
staff, student ambassadors, faculty, staff, alumni, and campus
partners participating in events.
Partner with academic departments and graduate program
leadership to develop program-specific event experiences that
accurately represent academic offerings and advance graduate
enrollment objectives.
Ensure that all events reflect University values, provide an
inclusive and accessible experience, and support the needs of
diverse prospective-student populations.
Serve as a visible host and representative of the Office of
Admissions during events, including occasional evening and weekend
responsibilities.
Supervise assigned staff, student employees, interns, and/or
student ambassadors, as applicable.
Perform other related duties as assigned
Conducts all work in a safe manner and all work safety
practices are followed.
Other Functions :
- Performs similar or related work as required, directed or as
situation dictates.
- Continues professional development and training; keeps current
with trends.
- Assists other department staff as needed to promote a team
effort.
Knowledge, Ability and Skill :
- Demonstrated commitment to developing and fostering best
practices and policies to promote diversity, equity, and inclusion,
and build an environment in which all members of the University
community are treated with respect and dignity.
- Strong knowledge of event planning, project management, vendor
coordination, and budget administration.
- Ability to manage multiple complex events and deadlines
simultaneously while maintaining high service standards.
- Demonstrated ability to create engaging prospective-student and
family experiences.
- Experience using CRM, event-registration, survey, and reporting
systems; Slate experience strongly preferred.
- Strong data literacy and ability to use event data to evaluate
effectiveness and recommend improvements.
- Strong written, verbal, interpersonal, and presentation
skills.
- Ability to collaborate effectively with students, families,
faculty, staff, vendors, and senior leaders.
- Demonstrated commitment to diversity, equity, inclusion,
accessibility, and respectful service.
Qualifications
Minimum Required Qualifications :
- Bachelor’s degree required; master’s degree preferred.
- Three to five years of progressively responsible experience in
event planning, admissions, enrollment management, marketing,
hospitality, student services, or a related field.
- Demonstrated experience managing event budgets, vendors,
logistics, and event performance metrics.
- Experience with CRM or event-management software required;
Slate experience preferred.
- Ability and willingness to work evenings and weekends as
required by the admissions event calendar.
Physical and Mental Requirements :
Work Environment
None
Under 1/3
1/3 to 2/3
Over 2/3
Outdoor Weather Conditions
X
Work with fumes or airborne particles
X
Work near moving mechanical parts
X
Risk of electrical shock
X
Vibration
X
Physical Activity
None
Under 1/3
1/3 to 2/3
Over 2/3
Standing
X
Walking
X
Sitting
X
Talking & Hearing
X
Using hands/fingers to handle/feel
X
Climbing or balancing
X
Bending, pulling, pushing
X
Driving
X
Lifting Requirements
None
Under 1/3
1/3 to 2/3
Over 2/3
Up to 10 pounds
X
Up to 25 pounds
X
Up to 50 pounds
X
Up to 75 pounds
X
Up to 100 pounds
X
Over 100 pounds
X
Full-Time Employee Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Pet Insurance
- 401k employer match
- Employee & dependent life insurance
- Great tuition benefits for employee, spouse &
dependents
- PTO program
- Flexible work schedules / work from home opportunities
(This job description does not constitute an employment
agreement between The University of Bridgeport and employee. It is
used as a guide for personnel actions and is subject to change by
the University as the needs of the University and requirements of
the job change.)
The University of Bridgeport provides equal employment
opportunities (EEO) to all employees and applicants for employment
without regard to race, color, religion, gender, sexual
orientation, gender identity or expression, national origin, age,
disability, genetic information, marital status, amnesty, or status
as a covered veteran in accordance with applicable federal, state,
and local laws. The University of Bridgeport complies with
applicable state and local laws governing non-discrimination in
employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment,
including, but not limited to, hiring, placement, promotion,
termination, layoff, recall, transfer, leaves of absence,
compensation, and training.
