Establish and assign individual inquiry, application, admit,
deposit, and enrollment goals for each counselor, aligned to
program-level and divisional enrollment targets.
Monitor counselor activity and conversion metrics weekly;
conduct regular one-on-one goal reviews and implement performance
improvement plans when goals are not being met.
Model a high-performance, student-centered service culture with
clear expectations, timely follow-up, and professional standards
for every prospective student interaction.
Serve as a member of the Enrollment Management leadership team
and act on behalf of the AVP as needed.
Recruitment & Business Development
- Manage a personal recruitment portfolio with individual
enrollment goals, carrying a caseload while leading the team.
- Identify, build, and grow new sources of graduate enrollment,
including corporate and employer partnerships, healthcare and
school district relationships, community organizations, and
articulation pathways with regional colleges and
universities.
- Develop and execute strategies to generate inquiries and
convert them to applicants, admitted students, deposits, and
enrolled students, with particular focus on reducing melt.
- Represent UB at corporate visits, graduate and career fairs,
information sessions, and on-campus and virtual recruitment
events.
- Advise prospective graduate students on program fit, admission
requirements, and next steps toward enrollment.
Strategy, Marketing & Data
- Help develop and implement the annual graduate recruitment,
marketing, and communication plan for each graduate program offered
at the Bridgeport campus.
- Partner with Marketing to coordinate messaging that highlights
program differentiators and to identify the channels that deliver
the strongest return on investment.
- Produce weekly funnel reports by program and counselor,
forecast enrollment against goal, and use data to make strategic
recruitment decisions.
- Track the effectiveness of outreach campaigns and recruitment
events, including cost per inquiry, cost per application, and
conversion rates.
- Work with the University Webmaster to keep graduate admissions
and program web content current, accurate, and compelling.
Operations & Academic Partnership
- Oversee timely and accurate processing of graduate
applications, from file preparation and completion through
evaluation, decision, and final file reconciliation.
- Serve as the primary admissions liaison to graduate program
directors and faculty on admission standards, application review
timelines, recruitment events, and program-level enrollment
goals.
- Ensure counselors maintain accurate and complete records in the
CRM and student information system.
- Carry out special projects and other duties as assigned by the
AVP of Enrollment Management
Qualifications
QUALIFICATIONS
- Bachelor’s degree from an accredited institution required;
Master’s degree preferred.
- 3–5 years of progressive experience in college or university
admissions, graduate recruitment, or a comparable goal-driven sales
or business development role, or an equivalent combination of
education and experience.
- At least 2 years of supervisory or team leadership experience
preferred, including coaching staff to measurable goals.
- Demonstrated record of meeting or exceeding recruitment,
enrollment, or revenue goals.
- Experience building external partnerships with employers,
school districts, healthcare organizations, or other
institutions.
- Proficiency with CRM platforms and student information systems;
experience using funnel data and dashboards to manage
performance.
- Intermediate to advanced skills in Microsoft Office,
particularly Excel.
- Strong presentation, interpersonal, and written communication
skills.
- Detail-oriented, organized, and able to prioritize multiple
tasks in a high-volume, deadline-driven environment.
- Competency in the areas of diversity, equity, and
inclusion.
Physical and Mental Requirements :
Work Environment
None
Under 1/3
1/3 to 2/3
Over 2/3
Outdoor Weather Conditions
X
Work with fumes or airborne particles
X
Work near moving mechanical parts
X
Risk of electrical shock
X
Vibration
X
Physical Activity
None
Under 1/3
1/3 to 2/3
Over 2/3
Standing
X
Walking
X
Sitting
X
Talking & Hearing
X
Using hands/fingers to handle/feel
X
Climbing or balancing
X
Bending, pulling, pushing
X
Driving
X
Lifting Requirements
None
Under 1/3
1/3 to 2/3
Over 2/3
Up to 10 pounds
X
Up to 25 pounds
X
Up to 50 pounds
X
Up to 75 pounds
X
Up to 100 pounds
X
Over 100 pounds
X
Vision requirements (Especially relevant if driving is
required by the job)
___ Close vision (i.e. clear vision at 20 inches or less)
___ Distance vision (i.e. clear vision at 20 feet or more)
___ Color vision (i.e. ability to identify and distinguish
colors)
___ Peripheral vision (i.e. ability to observe an area that can be
seen up and down or left and right while the eyes are fixed on a
given point)
___ Depth perception (i.e. three-dimensional vision, ability to
judge distances and spatial relationships)
_X__ No special vision requirements
(This job description does not constitute an employment
agreement between The University of Bridgeport and employee. It is
used as a guide for personnel actions and is subject to change by
the employer as the needs of the employer and requirements of the
job change.)
The University of Bridgeport provides equal employment
opportunities (EEO) to all employees and applicants for employment
without regard to race, color, religion, gender, sexual
orientation, gender identity or expression, national origin, age,
disability, genetic information, marital status, amnesty, or status
as a covered veteran in accordance with applicable federal, state,
and local laws. The University of Bridgeport complies with
applicable state and local laws governing non-discrimination in
employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment,
including, but not limited to, hiring, placement, promotion,
termination, layoff, recall, transfer, leaves of absence,
compensation, and training
