"Assistant Director of Marketing - Heinz College"

Company: Carnegie Mellon University

Job Location: Pittsburgh, 15213

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

The Assistant Director of Marketing is responsible for developing and executing the integrated marketing strategy that drives awareness, enrollment, and revenue growth for Heinz College Executive Education programs, including both custom and open-enrollment offerings. This position plays a pivotal role in positioning Heinz College as a premier destination for data-driven, policy-relevant, and technology-informed executive learning. The Assistant Director leads digital campaigns, partnership marketing, brand strategy, and communications that elevate visibility and engage key audiences: corporate and government decision-makers, prospective participants, alumni, and faculty partners.

This position is part of Heinz College's Marketing department reporting to the Director of Marketing and Communication. This position partners with Assoc. Dean of Executive Education to ensure alignment of messaging, goals, and outcomes. This position works closely with other members of the Executive Education program team including Directors of Custom Programs and Open Enrollment, the Operations & Finance Manager and others to achieve these outcomes.

Core responsibilities include:

• Strategic Marketing and Brand Leadership - Develop and implement a comprehensive marketing and communications strategy to support growth targets for Executive Education. - Position Heinz Executive Education as a thought leader in artificial intelligence, technology, digital transformation, analytics, and policy innovation. - Manage the brand identity, ensuring consistency across all media, events, and collateral. - Conduct regular market analysis to identify new opportunities, competitor trends, and audience insights. - Partner with the Assoc. Dean of Marketing and the Assoc. Dean of Executive Education to define marketing goals, performance indicators, and reporting mechanisms.
• Demand Generation, Enrollment Marketing, Executing Marketing Strategy - Design and execute multi-channel campaigns (digital, social, email, paid media, search, and partnerships) to drive qualified leads and conversions for both custom and open-enrollment programs. - Create engaging organic social media content and grow audience - Develop and maintain personas and journey maps for key buyer and participant segments. - Oversee CRM-based lead management and nurturing workflows in coordination with program teams. - Optimize landing pages, registration portals, and user experience to maximize conversion rates. Consistently monitor & improve SEO and update page content. - Craft compelling digital content including articles, explainers, alumni highlights, etc. for use on a variety of platforms. - Collaborate with Operations to forecast enrollment, track funnel performance, and adjust campaigns in real time.
• Partnership and Outreach Strategy - Build relationships with corporate, government, and nonprofit partners, as well as alumni networks, to expand reach and visibility. - Develop joint marketing initiatives with strategic partners, professional associations, and conference organizers. - Support the Directors of Corporate and Open Enrollment Programs in proposal development, client presentations, and event participation. - Represent Heinz Executive Education at external events, webinars, and thought-leadership forums.
• Analytics, Systems, and Team Leadership - Establish and monitor marketing performance dashboards using CRM, analytics, and automation platforms. - Track campaign ROI, lead-to-enrollment conversion rates, and customer lifetime value metrics. - Manage internal marketing staff and external vendors/agencies to deliver timely, high-quality outcomes. - Collaborate with IT and Operations to ensure data integrity and compliance with privacy and accessibility standards. - Promote a culture of innovation, inclusion, and evidence-based decision-making within the marketing team.

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Expertise in digital marketing platforms (Google Ads, LinkedIn, HubSpot, Salesforce, or similar).
• Strong analytical and storytelling skills, with the ability to interpret data and craft compelling narratives.
• Demonstrated leadership, team management, and cross-functional collaboration skills.

Qualifications:

• Bachelors degree in Marketing, Communications, or related field. Masters degree preferred.
• 3-5 years of progressive experience in marketing, preferably within higher education, professional services, or executive learning.
• Proven record of designing and executing integrated campaigns that drive measurable growth.
• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements:

• Successful pre-employment background check

Additional Information:

• Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.
• Work Posture: This position is operating on a hybrid schedule, with an on-campus/in-office presence 3 days a week.

Location Pittsburgh, PA

Job Function Communications

Position Type Staff - Regular

Full Time/Part time Full time

Pay Basis Salary