Assistant Director of Marketing & Sales

Location of Position: Hanover, NH

Remote Work Eligibility?: Onsite only

Is this a term position?: No

If yes, length of term in months.: N/A

Is this a grant funded position?: No

Position Purpose: The Assistant Director of Marketing & Sales is the department’s first dedicated cross-vertical revenue specialist, created to drive meaningful growth across DCARD’s varsity ticketing and recreation memberships and programs. This role leads both the outbound sales function and the integrated marketing strategy that supports it, operating at the intersection of brand, digital, and direct revenue generation. Central to the position is activating cross-selling opportunities that unlock value from DCARD’s combined customer base, converting recreation patrons into varsity event ticket buyers, and varsity fans into recreation programming patrons and members while building the systems, relationships, and campaigns that sustain revenue growth year over year.

Required Qualifications - Education and Yrs Exp: Bachelors plus 1-2 year(s) of experience or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities:

• 1-2 years of progressive experience in sports marketing, sales, sponsorship activation, or related revenue-generation roles, preferably in a college/university or professional sports environment.

Preferred Qualifications:

• Demonstrated ability to develop and manage multi-channel marketing campaigns from concept through execution.
• Experience in direct sales, sponsorship activation, or event-based revenue generation.
• Strong written and verbal communication skills; ability to represent the department with sponsors, community partners, and donors.
• Analytical skills sufficient to track program performance, interpret revenue data, and generate actionable reports.
• Proficiency with digital marketing platforms (e.g., Meta Ads Manager, Google Ads, or similar ESP, and CRM tools); familiarity with ticketing or POS systems a plus.
• Commitment to diversity and to serving the needs of a diverse population.
• Ability to work independently and collaboratively with strong organizational and prioritization skills.
• Willingness to work evenings, weekends, and game days as required by the athletics calendar; valid driver’s license required.

Department Contact for Recruitment Inquiries: Mariruth Graham

Department Contact Phone Number: 603-646-5666

Department Contact for Cover Letter and Title: Chris Celona, Senior Assoc AD for External Strategy

Equal Opportunity Employer: Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check: Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?: Yes

Special Instructions to Applicants: Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Quick Link: https://searchjobs.dartmouth.edu/postings/86545

Description

Direct Sales & Revenue Generation

• Serves as the department’s primary outbound sales representative, owning the full sales cycle from prospecting to close across season tickets, membership packages, recreation activities, group sales, family bundles, and mini plans through targeted cold outreach, community networking, and face-to-face appointments.
• Builds, manages, and grows an active sales pipeline; establishes individual monthly and annual revenue targets across all assigned streams, tracks progress against goals, and presents regular performance updates to senior leadership.
• Develops and sells cross-vertical bundle packages that combine recreation activities and memberships and varsity event tickets into cohesive, price-advantaged offerings; targets local and regional households, alumni, faculty/staff, and corporate groups to broaden the department’s customer base and increase per-household revenue.
• Represents DCARD at community events, alumni functions, and local business outreach opportunities to cultivate new revenue relationships and expand the department’s presence in the regional market.

Percentage Of Time: 35%

Integrated Marketing Strategy & Campaign Management

• Develops and executes a cross-vertical annual marketing plan that drives revenue across recreation programs and memberships and varsity ticketing under a unified DCARD brand identity; sets campaign objectives, defines target audiences, allocates budget across channels, and establishes measurable benchmarks for each initiative.
• Leads go-to-market planning for new revenue products and packages, defining launch strategy, pricing positioning, and channel activation from concept through execution.
• Oversees production of cross-vertical marketing collateral across digital, print, social, and in-venue channels, partnering with the strategic communications team to ensure brand consistency, message alignment, and audience appropriate creative throughout all touchpoints.
• Analyzes campaign performance data, interprets conversion metrics, and adjusts strategy in real time to maximize return on marketing investment; presents findings and recommendations to senior leadership.

Percentage Of Time: 35%

Digital, Social & Content Marketing

• Manages DCARD’s consumer-facing digital marketing presence for recreation and revenue-generating products, including paid social advertising, email marketing, SEO-optimized web content, and targeted display campaigns.
• Partners with creative and communications teams to develop social media content and web experiences that convert audiences into ticket buyers and members, ensuring every touchpoint supports measurable revenue outcomes.
• Builds and maintains a structured contact database of prospects, past customers, and community partners; develops segmented lists to support targeted digital outreach, retargeting campaigns, and lifecycle communications that move contacts from awareness to purchase.
• Applies data analytics and audience segmentation to identify high-potential customer cohorts, including local families, alumni, faculty/staff, and community members and develops tailored messaging, offer structures, and channel strategies to maximize conversion across each segment.

Percentage Of Time: 20%

Revenue Reporting, Analytics & Planning

• Maintains accurate, real-time tracking of revenue performance across all assigned streams, ensuring leadership has a clear, consolidated view of progress against targets at any point in the fiscal year.
• Contributes data-driven projections and initiative-level targets to annual and multi-year revenue planning processes; translates sales pipeline data and campaign performance trends into forward looking forecasts that support departmental budgeting and strategic decision making.
• Monitors, interprets, and reports on key performance indicators including ticket conversion rates, membership renewal rates, and campaign ROI; uses findings to inform strategy and surface opportunities for revenue growth.
• Evaluates the effectiveness of individual revenue initiatives post campaign, documenting lessons learned and recommending adjustments to future planning cycles.

Percentage Of Time: 10%

Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

Performs other duties as assigned.