Assistant Manager (MSc Marketing and Outreach) - School of Business and Management

Department: Office of the Dean of Business and Management

Job Posting Details

With the growing demand for MSc programs at HKUST Business School, we are expanding our team and seeking a creative, organized, and fast-paced individual to join as Assistant Manager in the MSc Marketing and Outreach team. Reporting to the Head of MSc Programs, the appointee will execute the branding and marketing strategies to recruit high-quality candidates to the MSc programs, with key responsibilities in the following areas:

Plan and Implement Marketing Campaigns

Identify and devise effective marketing campaigns leveraging digital marketing channels to raise the brand awareness of HKUST Business School's MSc program portfolio in overseas and Mainland China markets; collaborate with program teams and external service providers on marketing collaterals production, website revamp and maintenance, and other marketing-related matters; monitor campaign effectiveness and budget of marketing activities.

Develop Digital Marketing Initiatives

Develop digital marketing initiatives, including website development, online advertising, mobile marketing, and social media marketing; and define key indicators to maximize the campaigns' performance and effectiveness, and to optimize the reach and engagement rate.

Program Admissions and Student Enrichment Activities

Plan and organize admissions events to recruit high-quality admitted candidates to the programs.

Research, Identify and Evaluate New Insights

Conduct timely research on new advertising channels and platforms to define and advise marketing opportunities and new insights; evaluate competitors' advertising and marketing activities in order to design and maximize the cost effectiveness of the media plan.

Applicants should have a bachelor's degree, preferably in Marketing, Communications or related business disciplines, with at least 5 years of relevant post-qualification work experience. Prior experience in tertiary education with substantial marketing experience, social media promotion or student recruitment will be an advantage.

The ideal candidate should be a self-motivated, creative and positive thinker and should have integrated marketing knowledge and hands-on experience in digital contents creation, write-ups and production. The appointee should have strong organizational and project management skills; be attentive to details, and a good team player with good interpersonal and coordination skills. The appointee should also have strong ability to manage tight deadlines and work in a fast-paced environment independently.

The appointee should also have an excellent command of both written and spoken English and Chinese (including Putonghua) with good communication and presentation skills. Knowledge in webpage and image editing is a plus. Occasional travel and working outside office hours including weekends will be required. (Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.