"Assistant Professor: Consumer Insights"

Assistant Professor: Consumer Insights

Job No: 550551
Work Type: Instructional Faculty – Tenured/Tenure-Track
Locations: Southern California: San Diego
Categories: Bargaining Unit: Unit 3 - CFA - California Faculty Association, Appointment Type: Probationary, Job Search Category/Discipline: Faculty - Business/Management

Description
The San Diego State University Marketing Department at Fowler College of Business seeks to hire a tenure-track assistant professor with expertise in consumer insights and analytics to begin August 19, 2026. 

Candidates must demonstrate experience in and/or commitment to teaching. Applicants should possess a strong research interest and capability, evidenced by a history of or potential for professional growth. This includes regular publication in quality, refereed journals, participation in professional conferences, and an active, innovative research agenda. Candidates must also demonstrate the ability to interact effectively with the business community.

The SDSU Fowler College of Business, one of the nation's oldest and largest AACSB-accredited business schools, has a significant regional, national, and international impact. The Marketing Department's faculty are active in research areas including consumer behavior, marketing management, strategy, and sales management, with expertise in experience design, sensory marketing, digital marketing, marketing analytics, societal impact, and sustainability. Their research has appeared in the Journal of Marketing, Management Science,  Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Personal Selling and Sales Management, International Journal of Research in Marketing, Journal of Marketing Research, Journal of Advertising, and Journal of Public Policy and Marketing.

Qualifications
Required qualifications by date of application

A record of original research / scholarly / creative accomplishments and demonstrated capacity to a) develop a vigorous and independent program of research / scholarship / creative activity, b) teach graduate and undergraduate courses; and c) engage in both campus and professional service activities.

Demonstration of past accomplishments and/or future plans in at least two (2) or more of the “Building on Inclusive Excellence” criteria. 

Required qualifications by date of hire 

 Doctorate in Marketing or a related field, with all degree requirements met before the first day of the Fall 2026 semester, August 19, 2026.

Preferred qualifications 

Demonstrated expertise in the discipline and its methodologies

Record of publications, presentations, and/or funding 

Demonstrated proficiency in interdisciplinary and collaborative approaches to research / scholarship / teaching

University-level teaching experience
Preparation for teaching students from diverse backgrounds
Demonstrated interest in relevant service to the university, community, and profession

Engaged in service or research with different populations in higher education

Understanding of the mission and goals of the academic unit and SDSU

Application Instructions
Apply by September 20th, 2025, providing the following materials:

Cover letter, including information indicating how the applicant meets required/preferred qualifications in research, teaching, service and inclusive excellence
Curriculum vita

Names and contact information for three references

Writing sample or manuscript

Teaching philosophy statement

The minimum salary for this position is based on the current CSU salary schedule and may be revised based on contract collective bargaining. The anticipated salary range is from $138,000 to $142,000. Salary placement will be based on the selected candidate's qualifications and experience, and salaries higher than the published maximums may be offered in limited circumstances. San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For benefits information, click here.

SDSU Values
At SDSU, our diversity gives us power and benefits every single member of our community. Consistent with California law and federal civil rights laws, SDSU provides equal opportunity for all in education and employment. We encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement. We strongly preserve the right to free expression and encourage difficult conversations that help lead to improved individual and community learning and cohesion.

Equal Opportunity and Excellence in Education and Employment
All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, San Diego State University (SDSU) provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. SDSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California's Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU's Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices. 

SDSU is a diverse community of individuals who represent many perspectives, beliefs and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At SDSU, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.