"Assistant Professor of Practice in Marketing"

Assistant Professor of Practice in Marketing

The Department of Marketing at the University of North Carolina Wilmington (UNCW) invites applications for a full-time Professor of Practice at the rank of Assistant Professor, beginning Fall 2026. This non-tenure track position offers a unique opportunity for experienced professionals to contribute to both the academic and applied dimensions of marketing education within a dynamic and collaborative environment.

The successful candidate will carry a 4-3 teaching load and is expected to maintain an active profile in applied scholarship, professional practice, and business engagement, with a minimum of one publication over a five-year period. The role also includes opportunities to teach at the graduate level, depending on departmental needs.

Candidates should be prepared to teach multiple sections of undergraduate marketing courses, including Principles of Marketing, as well as courses supporting the department's Marketing Strategy and Professional Selling concentrations. A commitment to experiential learning, curriculum innovation, and student engagement is essential.

Ability to develop and sustain a research agenda that supports credentialing at the Scholarly Academic (SA) or Practice Academic (PA) level, in alignment with AACSB standards.

Additional Responsibilities May Include:

• Supervising student honors thesis projects
• Providing academic advising and mentorship
• Participating in course development and instructional design
• Contributing to school service, including committee work, support for student organizations, and internship supervision

We seek individuals who are passionate about bridging academic theory with real-world marketing practice and who are committed to fostering student success through innovative teaching, industry collaboration, and scholarly engagement.

Minimum Education and Experience Requirements:

• Ph.D., DBA, or an equivalent terminal degree in Marketing or a closely related discipline from a nationally accredited institution.
• In exceptional circumstances, a combination of advanced graduate education, relevant certifications or licensure, and significant experience at the highest levels of professional practice may be considered in lieu of a terminal degree.

Preferred Education, Knowledge, Skills & Experience:

The Marketing Department at UNCW is seeking an innovative and dynamic individual with a proven track record in teaching marketing courses at the university level. The ideal candidate will play a pivotal role in shaping the future of marketing professionals by envisioning new programs, embracing a growth mindset, and demonstrating a deep understanding of market dynamics. Preference will be given to candidates with expertise in both face-to-face and online instruction.

Primary Function of Organizational Unit:

The Marketing department serves nearly 700 undergraduate marketing concentration students and offers degrees in two areas: (1) Marketing Strategy and (2) Professional Selling. The Cameron School of Business' Marketing Department is home to the Center for Sales Excellence & Customer Delight. The Department also offers a course in the Cameron School core curriculum, as well as a Marketing specialization in the MBA program and several courses in multiple business masters' programs.

College/School Information:

UNCW boasts a beautiful 661-acre wooded campus with approximately 16,500 students and is one of the fastest growing institutions in the University of North Carolina system. The Cameron School of Business is AACSB accredited and serves more than 2200 business majors, including graduate students in the PMBA, EMBA, M.S. in Accounting, International MBA, M.S in Business Analytics, M.S. in Finance and Investments, and M.S. in Computer Science and Information Systems programs. The Wilmington metropolitan area comprises approximately 225,000 people and features a thriving port, business community, and tourism industry. Bordered by both the Atlantic Ocean and the Cape Fear River, Wilmington offers the best in coastal living.

University Information:

The University of North Carolina Wilmington, the state's coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking. A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation's only bachelor's degree program focused on coastal engineering. The university's efforts to advance research and scholarly activities have earned UNCW the elevated designation of 'Doctoral Universities: High Research Activity' institution (R2 University) by the Carnegie Classification of Institutions of Higher Education. UNCW has been part of the University of North Carolina System since 1969.

Eligibility for Employment:

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Number of Openings: Single Incumbent

Special Notes to Applicants:

Prior to the official appointment to the university, the candidate(s) selected for hire must be able to demonstrate eligibility to teach assigned courses by successfully meeting the credentialing requirements based on official transcripts and other documentation as required. Application materials should include: 1. Cover Letter (please address this letter to Dr. Alexandra Krallman, chair of the search committee, and specify how you meet the minimum requirements / preferred qualifications for this position, etc.) 2. Curriculum Vita 3. Three Professional References

Position Type: Fixed Term (faculty only)

Job Posting Date: 10/10/2025

Job Close Date: 11/17/2025