Assistant Vice President for Marketing and Communications

PURPOSE

The Assistant Vice President (AVP) for Marketing and Communications, under the direction of the Vice President for Institutional Advancement, serves as the university's chief marketing and communications strategist and provides senior-level leadership and strategic oversight for the university's integrated marketing, communications, digital, and web services functions.

DESCRIPTION

Provide senior-level strategic leadership for all marketing and communications functions. Develop, implement, and continuously evaluate a comprehensive, integrated marketing and communications strategy. Supervise, mentor, and evaluate the Executive Director of Marketing, Director of Communications, and Director of Web Services.

Functional Area 1: Strategic Leadership and Integrated Marketing Communications (30%)

• Provide senior-level strategic leadership for all marketing and communications functions
• Develop, implement, and continuously evaluate a comprehensive, integrated marketing and communications strategy

Functional Area 2: Brand Management, Advertising, and Enrollment Management (25%)

• Provide executive oversight and strategic direction for university-wide brand management

Functional Area 3: Communications, Media Relations, and Reputation Management (15%)

• Provide executive oversight of the university's strategic communications program

Functional Area 4: Digital Strategy and Web Services (15%)

• Provide senior-level oversight and strategic direction for the university's web strategy

QUALIFICATIONS

• Bachelor's degree in marketing, communications, public relations, journalism, or a closely related field
• Eight (8) or more years of progressively responsible experience in marketing, communications, or a related field, including at least three (3) years in a senior leadership or management role