Assistant/Associate Director of Enrollment Marketing

A successful candidate will help lead prospective students along their admissions journey—from generating top-of-funnel interest to stewarding a successful transition to orientation and move-in--through digital and print channels. The individual will work closely with both Marketing and Admissions, on two highly engaged teams who maximize impact by their unique collaboration.

Job Responsibilities

• Responsible for strategy & planning, content creation, and deployment of all email and SMS messages as part of a segmented outreach strategy that nurtures target undergraduates along a prospective student’s journey
• Works closely with Admissions leadership/staff to create and deploy all other email and SMS outreach (i.e. transactional messages, event registrations, etc.), ensuring brand compliance and the RMC voice and tone
• Coordinate closely with Sr. Assistant Director of Enrollment Operations and Technology for accurate query building, reporting and optimization of Slate
• Create portals and other landing pages needed for clear communications
• Maintain a compelling web presence on all relevant pages of rmc.edu, ensuring accurate information, as well as public profiles like Niche.com
• Coordinate strategy and content for print pieces to support the Admissions journey, including liaising with Creative Director/Designer on design and writing copy
• Act as main point of contact for vendors who support enrollment marketing for prospective student audiences, reviewing creative and supporting strategy; this includes partnering closely with RMC’s Senior Director of Digital Strategy for paid advertising strategy that supports enrollment goals
• Create marketing tools and online communities for admitted students to get timely information and feel connected with the RMC experience, liaising with Admissions and the Office of New Student Transition and other partners
• Support parent communication during the recruitment journey
• Supports Graduate Admissions team for PA program with templates and email communication strategy

Qualifications & Experience

• Bachelor’s degree, or demonstrated work experience in lieu of a degree
• Prior experience in content marketing, journalism, copywriting, or other professional writing; experience in Admissions preferred
• Excellent written communication, proofing and grammatical skills based on a consistent brand standard (i.e. AP style, or a proprietary style guide)
• Experience using some or all of the following digital tools: CRM (preferably Slate), email content manager, and web content management system (CMS, preferably WordPress)
• Excellent interpersonal, decision-making and follow-through skills
• Must have excellent attitude and work ethic
• Strong organizational, time management, and project management skills

The College

Founded in 1830, Randolph-Macon has about 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus. For more information about the College see www.rmc.edu.

Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.

Application

Please complete an online application at https://bit.ly/491oMsP to include uploading a resume, letter of interest, and contact information for three professional references addressed to: Sharon Jackson, Director of Human Resources. Screening of applications will begin immediately. Please plan to share a portfolio of 3-5 writing samples with your cover letter and application.