Job Description

The Associate Director of FCN Marketing is responsible for the day-to-day oversight and management of communications and marketing initiatives for the Florida Center for Nursing (FCN). FCN, headquartered at the University of South Florida College of Nursing, is a state workforce center established to address nursing workforce issues. The Associate Director will develop a deep understanding of FCN priorities, create strategic communications and marketing plans, and then operationalize that work while overseeing a team of marketing and communications professionals. Reporting to the College of Nursing's Director of Communications, this person works closely with the Director and FCN senior staff to develop specific communications and marketing tactics that will drive FCN brand awareness and encourage engagement from FCN stakeholders.

Responsibilities

• Creates marketing and communications strategic plan recommendations based on first-hand operational knowledge of FCN and in alignment with the FCN strategic plan.
• Ensures that key messages and brand standards are developed and used consistently. Regular review of brand guide (at least annually) to ensure consistency and relevance.
• Trains and monitors staff responsible for content development, design and production of all public relations, media, marketing and communications campaigns.
• Oversees day-to-day operations and sets work priorities accordingly. Supervises a team (typically a minimum of two direct reports) and provides professional development opportunities, performance reviews and mentoring.
• Provides editorial recommendations and curates content for marketing and promotional assets (e.g. brochures, posters, mailers, articles, newsletters, etc.) and digital media (e.g. website, social media, email marketing, audiovisual content.)
• In alignment with strategic priorities, oversees FCN website and collects analytics in order to drive decisions.
• Leads marketing communication planning related to all FCN reports, including overall strategy, production and promotion.
• Conducts communications assessments and recommends new promotional vehicles and strategies to increase positive PR and track return on investment.
• Responsible for marketing operations such as managing external vendors as they relate to marketing projects and communication campaigns. Responsible for developing, maintaining and meeting project deadlines.
• Develops and manages collaborative relationships with other FCN constituents to better understand issues and challenges related to FCN and the nursing workforce in Florida.
• Briefs FCN senior staff on communications issues and prepare appropriate responses for media, stakeholders and other requests. May assist with drafting and/or editing of remarks, articles, letters, speeches, presentations and other communications.
• Tracks and analyzes the success of marketing and communications campaigns and develops data-driven recommendations to continually improve marketing and communications strategies.
• Working collaboratively with FCN leadership, conducts market analyses in order to evaluate current initiatives and make recommendations for new efforts.
• Works with appropriate partners to manage project budgets within established guidelines.
• Works collaboratively with partners at College of Nursing, USF Health and University Communications and Marketing, along with other marketing and communications partners, to ensure alignment on key co-branded initiatives.
• Potential for occasional travel.
• Performs other duties as assigned.

Qualifications

Bachelor's degree and a minimum of six years of related experience. A minimum of two years of managerial experience, with a preference for 4+ years.

Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.