Overview:
The Associate Athletic Director of Name, Image, and Likeness (NIL)
Strategy reports directly to the Director of Athletics and will
manage a comprehensive platform to maximize NIL opportunities for
Quinnipiac student athletes. The role requires collaboration with
student athletes, coaches, compliance staff, external stakeholders,
and university partners to develop a vibrant and innovative NIL
program. The Associate Athletic Director of NIL Strategy will
coordinate with Advancement staff to support and guide strategic
external initiatives and with compliance staff to ensure adherence
with NCAA guidelines and institutional polices.
About Quinnipiac:
Quinnipiac University is a private, coeducational institution
located 90 minutes north of New York City and two hours from
Boston. The university currently has an enrollment of 9,700
students in more than 100-degree programs through its Schools of
Business, Communications, Computing & Engineering, Education,
Health Sciences, Law, Medicine, Nursing and the College of Arts
& Sciences. Our 20 Division I teams have achieved remarkable
success, boasting national and conference titles - including a 2023
NCAA national championship win in men's ice hockey, a trip to the
Sweet 16 for our women's basketball team and NCAA Tournament
appearances by many of our programs. The Quinnipiac University Poll
is nationally recognized as a leader in public opinion research,
and the university is consistently recognized by U.S. News &
World Report and Princeton Review. The Wall Street Journal ranked
Quinnipiac #51 among the best colleges in the nation, and second in
Connecticut, for our exceptional graduation rate, salary impact,
learning facilities, career preparation and learning
opportunities.
The university is in the midst of program expansion and renewal for
both traditional and adult learners, the development of innovative
strategic partnerships, and recently opened South Quad with three
state-of-the-art buildings.
As Quinnipiac grows, the university remains guided by the core
values that define our community and shapes the experience of every
student and employee.
- We are fiercely committed to ensuring every Bobcat thrives. We
are a lifelong partner for every learner.
We passionately care about our community. Everyone should feel
welcome and valued.
We boldly shape our university's future. We will forge a path
of impact together.
These values are the foundation of who we are and reflect the
Quinnipiac spirit found across our campuses. For more information,
please visit qu.edu. Connect with Quinnipiac on Facebook,
Instagram, YouTube, TikTok and X.
Responsibilities:
- Develop, implement, and continuously evolve a comprehensive,
institution-wide NIL strategy aligned with Quinnipiac University
and Athletic Department goals.
- Serve as the primary Athletics leader responsible for the
strategic direction and day-to-day management of Quinnipiac’s NIL
program.
- Develop and execute strategies to generate and expand NIL
revenue opportunities, including corporate partnerships, community
partnerships, philanthropic initiatives, events, campaigns, and
other strategic opportunities.
- Identify, prospect, cultivate, negotiate, and manage
relationships with brands, corporate partners, local businesses,
alumni, donors, agencies, NIL platforms, and other external
stakeholders to create meaningful opportunities for Quinnipiac
student-athletes.
- Develop customized NIL partnership proposals and activation
strategies that align student-athletes with partner objectives
while creating measurable value for external partners.
- Lead the negotiation, structuring, execution, and fulfillment
of NIL agreements and activations, in collaboration with University
legal, compliance, finance, business operations, and other
appropriate stakeholders.
- Build and maintain a strategic pipeline of prospective NIL
partners and opportunities and establish systems to track outreach,
negotiations, activations, deliverables, revenue, and results.
- Develop and manage NIL programs and initiatives that create
opportunities across the full Quinnipiac student-athlete
population, including Olympic sports and student-athletes who may
have significant local, regional, national, or digital
audiences.
- Develop programming that leverages Quinnipiac’s alumni network,
community relationships, corporate partners, and institutional
assets to create additional NIL opportunities for
student-athletes.
- Work collaboratively with Advancement and Alumni Relations to
identify opportunities to engage alumni and former student-athletes
in NIL education, mentorship, networking, sponsorship, and other
strategic initiatives.
- In conjunction with Student Development, develop and oversee
student-athlete NIL education and professional development
programming, including personal branding, social media strategy,
content creation, financial literacy, contract fundamentals,
evaluating opportunities, entrepreneurship, networking, and
professional relationship management.
- Provide student-athletes with guidance and resources to develop
sustainable personal brands and maximize appropriate NIL
opportunities while maintaining alignment with University policies
and applicable rules.
- Collaborate with Marketing & Communications, Sponsorship,
Creative, Digital, and other external-facing departments to
identify opportunities to integrate NIL into broader Quinnipiac
Athletics marketing and partnership strategies.
- Collaborate with Athletics compliance staff to ensure NIL
activities are conducted in accordance with applicable NCAA/CSC
requirements, state and federal laws, University policies, and
other governing regulations. Compliance will serve as the
institutional resource for interpretation of applicable rules,
while this position will be responsible for incorporating those
requirements into NIL strategy, programming, and operations.
- Maintain working knowledge of NIL reporting and review systems,
including CAPS and NIL Go, and ensure appropriate processes are
established for the submission, tracking, review, and fulfillment
of NIL activities.
- Monitor legislative, regulatory, NCAA/CSC, conference, and
industry developments related to NIL and proactively recommend
adjustments to Quinnipiac’s NIL strategy and operations.
- Develop and maintain systems for tracking NIL activity,
partnership performance, student-athlete participation, revenue,
deliverables, and other key performance indicators.
- Utilize data, analytics, and market intelligence to evaluate
NIL initiatives, demonstrate return on investment to partners, and
inform future strategy.
- Develop an annual NIL operating plan and budget in
collaboration with the Director of Athletics and appropriate
Athletics and University personnel.
- Provide regular updates and strategic recommendations to the
Director of Athletics regarding NIL performance, opportunities,
challenges, industry trends, and emerging risks.
- Serve as a visible ambassador for Quinnipiac Athletics within
the broader NIL and collegiate athletics community and represent
the University at relevant conferences, industry events, partner
meetings, and other external engagements
- Evening and weekend hours may be required
Education Requirements:
- Bachelor's degree in sports management, marketing, business,
communications, public relations, athletics administration, or a
related field is required.
Qualifications:
- 3-5 years of experience in collegiate athletics, NIL, sports
marketing, sponsorships, corporate partnerships, athlete relations,
business development, or a related field
- Strong working knowledge of NCAA regulations related to NIL and
intercollegiate athletics compliance.
- Experience in relationship building, contract negotiation,
customer service, and project management & coordination.
- Knowledge of social media and other web-based platforms.
- Demonstrate a working knowledge of contract development and
execution.
- Excellent written and oral communication skills
- Ability to effectively balance multiple projects and
priorities.
Special Instructions to Applicants:
TO APPLY:
Applications must be submitted electronically and include a resume,
a cover letter detailing how your experience aligns with the
position requirements, demonstrated commitment to intentional
leadership that values individuals of all backgrounds and
experiences, and contact information for three references.
We offer a comprehensive benefits package for full-time faculty and
staff which includes tuition remission and a culture that is
inclusive and driven by excellence.
Quinnipiac University is an equal opportunity employer and
encourages applications from individuals of all backgrounds and
experiences. We are committed to fostering an inclusive and
respectful community.
Advertised: September 15, 2026 Eastern Daylight Time
Applications close:
