Associate Director, Communications & Digital Strategy,
CHIP
University Overview
The University of Pennsylvania, the largest private employer in
Philadelphia, is a world-renowned leader in education, research,
and innovation. This historic, Ivy League school consistently ranks
among the top 10 universities in the annual U.S. News & World
Report survey. Penn has 12 highly-regarded schools that provide
opportunities for undergraduate, graduate and continuing education,
all influenced by Penn's distinctive interdisciplinary approach to
scholarship and learning. As an employer Penn has been ranked
nationally on many occasions with the most recent award from Forbes
who named Penn one of America's Best Large Employers in 2023.
Penn offers a unique working environment within the city of
Philadelphia. The University is situated on a beautiful urban
campus, with easy access to a range of educational, cultural, and
recreational activities. With its historical significance and
landmarks, lively cultural offerings, and wide variety of
atmospheres, Philadelphia is the perfect place to call home for
work and play.
The University offers a competitive benefits package that includes
excellent healthcare and tuition benefits for employees and their
families, generous retirement benefits, a wide variety of
professional development opportunities, supportive work and family
benefits, a wealth of health and wellness programs and resources,
and much more.
Posted Job Title
Associate Director, Communications & Digital Strategy,
CHIP
Job Profile Title
Marketing Coordinator B
Job Description Summary
The Associate Director of Communications & Digital Strategy is
responsible for leading and execute an integrated approach to
storytelling, marketing, and digital engagement. Reporting to the
Director of Knowledge Management & Marketing, this role is
critical to advancing the organization's visibility, strengthening
its brand, and supporting programmatic impact through strategic
communications and data-driven marketing.
Blending communications, marketing, and digital platform
management, this position requires a strategic thinker who is
equally comfortable executing day-to-day content, managing systems,
and coordinating across internal teams and external partners.
The Associate Director of Communications & Digital Strategy is
a key position responsible for advancing the Center for High Impact
Philanthropy's visibility, brand presence, and impact through
strategic communications, marketing, and digital engagement.
Reporting to the Director of Knowledge Management & Marketing,
this role develops and implements integrated communication and
marketing strategies that amplify organizational programs,
research, and initiatives.
The Associate Director creates and manages compelling content
across multiple channels, including websites, publications,
newsletters, and digital campaigns, while ensuring mission focus,
consistent brand messaging, and editorial standards. This position
also manages the organization's digital platforms, including
website administration, social media, CRM, and marketing automation
tools, using data and analytics to improve audience engagement and
campaign effectiveness.
Position is contingent upon funding.
Job Description
Job Responsibilities
Communications & Content Leadership: Lead the development and execution of a comprehensive communications strategy aligned with organizational goals for the Center and in collaboration with SP2 Strategic Communications & Design. Produce and oversee external communications, including newsletters, website content, social media, and guidance. Translate complex ideas into clear, compelling messaging for diverse audiences. Maintain and evolve the organization's brand voice, editorial standards, and…
style guide
Digital Platforms & Technology Management: Serve as
primary webmaster for the organization, ensuring timely updates and
a high-quality user experience. Manage website content, structure,
and occasional functional improvements. Administer CRM and
marketing automation tools (e.g., Salesforce, Account Engagement),
supporting segmentation, analytics, and reporting. Oversee digital
tools and platforms to ensure consistency, efficiency, and
alignment with branding, in collaboration with SP2 Information
Technology and Strategic Communications & Design. Serve as
liaison to external vendors and consultants (e.g., designers,
developers, marketing partners)
Marketing Strategy & Audience Growth: Develop and
implement marketing strategies to expand audience reach and
engagement. Analyze and optimize social media and digital campaigns
using performance data and insights. Create marketing
materials such as event promotions, graphics, and digital
campaigns. Identify opportunities to amplify organizational
visibility through media, partnerships, and timely
narratives. Identify communications opportunities tied to
current events, research, and program initiatives in collaboration
with SP2 Strategic Communications & Design.
Project Management & Team Coordination: Own and
maintain the editorial calendar, coordinating across the Center and
SP2 Strategic Communications & Design to align content and
campaigns. Contribute to organizational planning with the Director
of Knowledge Management & Marketing and CHIP staff. Coordinate
internal workflows and approvals to ensure high-quality, timely
deliverables. Manage student workers.
Other Duties as Assigned: Participate in and support
activities for the Center and School. Perform additional duties as
assigned, including participation in convocation and graduation
ceremonies as needed.
Qualifications:
- Required
- Bachelor's and 2-3 years experience
- Strong writing, editing, and storytelling skills
- Experience managing websites and digital content systems
- Familiarity with CRM and marketing automation platforms (e.g.,
Salesforce)
- Demonstrated project management and organizational skills
- Ability to synthesize complex content into accessible
messaging
Preferred
- Experience with marketing analytics and performance
evaluation
- Graphic design, visual, and multimedia communication
skills
- Experience in nonprofit, higher education, or mission-driven
environments
- Familiarity with tools such as Adobe Creative Suite, WordPress,
and collaborative platforms
Core Competencies
- Strategic thinking paired with strong execution
- Attention to detail and commitment to quality
- Ability to manage multiple priorities and deadlines
- Strong collaboration and relationship management skills
- Adaptability in a growing and evolving organization
Job Location - City, State
Philadelphia, Pennsylvania
Department / School
School of Social Policy and Practice
Pay Range
$55,962.00 - $68,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications,
experience, skills, and education as they directly relate to the
requirements of the position, and in alignment with salary ranges
based on external market data for the job's level. Internal
organization and peer data at Penn are also considered.
Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer.
Candidates are considered for employment without regard to race,
color, sex, sexual orientation, religion, creed, national origin
(including shared ancestry or ethnic characteristics), citizenship
status, age, disability, veteran status or any class protected
under applicable federal, state or local law.
Special Requirements
Background checks may be required after a conditional job offer is
made. Consideration of the background check will be tailored to the
requirements of the job.
University Benefits
- Health, Life, and Flexible Spending Accounts: Penn
offers comprehensive medical, prescription, behavioral health,
dental, vision, and life insurance benefits to protect you and your
family's health and welfare. You can also use flexible spending
accounts to pay for eligible health care and dependent care
expenses with pre-tax dollars.
- Tuition: Take advantage of Penn's exceptional tuition
benefits. You, your spouse, and your dependent children can get
tuition assistance here at Penn. Your dependent children are also
eligible for tuition assistance at other institutions.
- Retirement: Penn offers generous retirement plans to
help you save for your future. Penn's Basic, Matching, and
Supplemental retirement plans allow you to save for retirement on a
pre-tax or Roth basis. Choose from a wide variety of investment
options through TIAA and Vanguard.
- Time Away from Work: Penn provides you with a
substantial amount of time away from work during the course of the
year. This allows you to relax, take vacations, attend to personal
affairs, recover from illness or injury, spend time with
family-whatever your personal needs may be.
- Long-Term Care Insurance: In partnership with Genworth
Financial, Penn offers faculty and staff (and your eligible family
members) long-term care insurance to help you cover some of the
costs of long-term care services received at home, in the community
or in a nursing facility. If you apply when you're newly hired, you
won't have to provide proof of good health or be subject to
underwriting requirements. Eligible family members must always
provide proof of good health and are subject to underwriting.
- Wellness and Work-life Resources: Penn is committed to
supporting our faculty and staff as they balance the competing
demands of work and personal life. That's why we offer a wide
variety of programs and resources to help you care for your health,
your family, and your work-life balance.
- Professional and Personal Development: Penn provides an
array of resources to help you advance yourself personally and
professionally.
- University Resources: As a member of the Penn community,
you have access to a wide range of University resources as well as
cultural and recreational activities. Take advantage of the
University's libraries and athletic facilities, or visit our
arboretum and art galleries. There's always something going on at
Penn, whether it's a new exhibit at the Penn Museum, the latest
music or theater presentation at the Annenberg Center, or the Penn
Relays at Franklin Field to name just a few examples. As a member
of the Penn community, you're right in the middle of the
excitement-and you and your family can enjoy many of these
activities for free.
- Discounts and Special Services: From arts and
entertainment to transportation and mortgages, you'll find great
deals for University faculty and staff. Not only do Penn arts and
cultural centers and museums offer free and discounted admission
and memberships to faculty and staff. You can also enjoy
substantial savings on other goods and services such as new cars
from Ford and General Motors, cellular phone service plans, movie
tickets, and admission to theme parks.
- Flexible Work Hours: Flexible work options offer
creative approaches for completing work while promoting balance
between work and personal commitments. These approaches involve use
of non-traditional work hours, locations, and/or job
structures.
- Penn Home Ownership Services: Penn offers a forgivable
loan for eligible employees interested in buying a home or
currently residing in West Philadelphia, which can be used for
closing costs or home improvements.
- Adoption Assistance: Penn will reimburse eligible
employees on qualified expenses in connection with the legal
adoption of an eligible child, such as travel or court fees, for up
to two adoptions in your household.
To learn more, please visit:
https://www.hr.upenn.edu/PennHR/benefits-pay
Equal Employment Opportunity Statement
The University of Pennsylvania is an equal opportunity employer.
Candidates are considered for employment without regard to race,
color, sex, sexual orientation, religion, creed, national origin
(including shared ancestry or ethnic characteristics), citizenship
status, age, disability, veteran status or any class protected
under applicable federal, state, or local law.
To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/3815-Walnut-Soc-Pol--Research/Associate-Director--Communications---Digital-Strategy--CHIP_JR00126235
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