"Associate Director, Digital Marketing, School of Business"

Job Description Summary

Overview: The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Digital Marketing. The Associate Director, Digital Marketing is responsible for the execution and optimization of digital marketing efforts across our portfolio of graduate programs. Working in close partnership with the Sr. Associate Director, Enrollment Management Marketing and our external marketing agency, this person will oversee the planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms. This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals.

Job Description

About the Role

Essential Functions:

• Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs.
• Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations.
• Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions.
• Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals.
• Recommend ad creative and messaging tailored to specific program audiences.
• Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences.
• Manage channel mix and budget allocation to maximize reach and conversion across platforms.
• Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program.
• In partnership with the School’s Associate Director, Marketing & Communications – Social Media, manages the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice.

Other Functions:

• Performs other related duties as assigned.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 3-5 years of experience managing digital marketing campaigns.
• Demonstrated experience in paid media strategy, campaign execution, and performance reporting.
• Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
• Exceptional communication skills with the ability to translate data into actionable insights.
• Highly organized, detail-oriented, and able to manage multiple campaigns at once.

Preferred Education, Knowledge, Skills, Abilities:

(Not specified in detail)

Accountabilities:

Responsible for own work only.

Physical Requirements:

Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

Climate controlled, office setting.