Associate Director for Student Affairs Marketing

Posted: 10-May-26

Location: Charlotte, North Carolina

Internal Number: 67894

Position Number: 010547

Department: Strategic & Success Initiatives (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

The Associate Director of Marketing leads and supports division-wide marketing-related activities for Student Affairs. The position directly supervises two full-time marketing direct reports and supports a team of skilled marketing and communications professionals.

Key responsibilities include:

• Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
• Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
• Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units.
• Facilitates workshops, training sessions, and one-on-one coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand compliance.
• Advises, develops, and executes strategy and content for social media.
• Coordinates the production of print and digital design assets with staff design professionals.
• Manages multiple projects in a deadline-driven environment.
• Aligns activities with University branding standards and AP Style.
• Assists in the development of assessment plans and measurable standards of performance for marketing/communication and design standards.
• Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies.
• Participates in division and campus committees to help support the broader University's commitment to student success.

Minimum Experience / Education:

Bachelor's degree in a discipline related to the area of assignment; and five (5) years of relevant experience; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education Skills and Experience:

• Four-year degree in marketing, communications, journalism, or related field. Master's degree preferred, but not required.
• 5+ years of professional marketing and/or communications experience that includes supervising full-time direct reports.
• Excellent project management skills, is organized and self-motivated, and is able to manage multiple projects in a deadline-driven environment.
• Experience with professional social media content creation and delivery, web content management, and video.
• Excellent writing and proofreading skills with applied knowledge of AP Style.
• Experience working in a University setting and marketing programs and services to a college student audience.
• Commitment to customer service, teamwork, and student success.