Associate Director for Student Affairs Marketing

The Associate Director of Marketing leads and supports division-wide marketing-related activities for Student Affairs. The position directly supervises two full-time marketing direct reports and supports a team of skilled marketing and communications professionals.

Key responsibilities include:

• Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
• Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
• Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units.
• Facilitates workshops, training sessions, and one‑on‑one coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand compliance.
• Advises, develops, and executes strategy and content for social media.
• Coordinates the production of print and digital design assets with staff design professionals.
• Manages multiple projects in a deadline-driven environment.
• Aligns activities with University branding standards and AP Style.
• Assists in the development of assessment plans and measurable standards of performance for marketing/communication and design standards.
• Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies.
• Participates in division and campus committees to help support the broader University's commitment to student success.

Minimum Experience / Education:

Bachelor's degree in a discipline related to the area of assignment; and five (5) years of relevant experience; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education Skills and Experience:

• Four-year degree in marketing, communications, journalism, or related field. Master's degree preferred, but not required.
• 5+ years of professional marketing and/or communications experience that includes supervising full-time direct reports.
• Excellent project management skills, is organized and self-motivated, and is able to manage multiple projects in a deadline-driven environment.
• Experience with professional social media content creation and delivery, web content management, and video.
• Excellent writing and proofreading skills with applied knowledge of AP Style.
• Experience working in a University setting and marketing programs and services to a college student audience.
• Commitment to customer service, teamwork, and student success.