Hollins University, a private, liberal arts university in Roanoke, Virginia that is recognized as one of the oldest institutions of higher education for women in the United States, invites applications from qualified candidates for the position of Associate Director of Admission.
About the Role
As an integral contributor to the Office of Admission, the Associate Director of Admission will be responsible for contributing to the student recruitment, selection, application, admission, financial aid, and enrollment processes. They will maintain a recruitment territory including a charge to meet an assigned enrollment goal by region, and provide training, mentorship, and support for Admission staff related to recruitment efforts. The Associate Director will also serve as the Admission event coordinator, planning and executing on-campus and virtual events, such as open houses, admitted student days, and campus visit programs, in collaboration with the Director of Admission and campus partners across the university. This position will also serve as an Admission liaison for the Technolutions Slate CRM system and the Ellucian Banner campus-wide enterprise system. This position will be responsible for maintaining processes that guide the operational functions and data fulfillment, query, and reporting needs for the Admission office. Reporting to and working collaboratively with the Director of Admission, this role will provide mentorship, training, and onboarding support for Admission staff, and will supervise approximately 10 work-study students.
Specific duties include the following:
- Manage recruitment territories as assigned.
- Represent the university at recruitment events including college fairs, high school visits, presentations, and panels.
- Contribute to the development and execution of Admission on-campus and virtual event sessions as needed.
- Independently manage communications with prospective students, parents/families, and school counselors including communication by e-mail, phone, and text in support of achieving recruitment target.
- Ensure that operations workflow is maintained, developing processes that allow team members to monitor daily tasks and demonstrate self-accountability.
- Contribute to financial aid processes including communicating award information to prospective students and families and supporting packaging and awarding workflows as assigned.
- Plan, coordinate, and execute all Admission recruitment and yield events including open houses, admitted student days, overnight visit programs, and virtual events from initial planning through post-event assessment.
- Build and manage event and visit registration forms, communications, and itineraries in Slate including confirmation, reminder, and follow-up messaging.
- Collaborate with campus partners including faculty; Athletics; Student Success, Well-Being, and Belonging; dining services; Facilities; and Campus Security to coordinate logistics, space reservations, catering, and staffing for visits and events.
- Manage the event budget.
- Serve as a mentor to Admission staff, assisting in ongoing training and onboarding new staff.
- Supervise work-study students (approximately 10 student employees).
- Use Slate to create, develop, and update queries and reports in support of enrollment metrics.
- Ensure data integrity by maintaining appropriate processes.
- Fulfill data requests including query and report building, for Admission team members and campus partners (ex. University Registrar).
- Generate reports for State Council of Higher Education for Virginia (SCHEV), Vice President for Enrollment Management, and meetings for the Board of Trustees and the President’s Cabinet.
- Support the university Athletics department by fulfilling data requests and providing Slate training as needed.
- Train Admission team members in basic Slate functions and troubleshoot common errors.
- In collaboration with senior Enrollment Management leadership, develop, sustain, and audit data transfer policies and procedures from third-party enrollment partners.
- Support the Enrollment Management marketing and communications plan by managing processes related to the e-communications flow including mailings, call lists, SMS messaging, and other projects as assigned.
- Drive a university 15-passenger van as needed for student, staff, or event transportation needs.
Position Qualifications
Successful applicants must have the following qualifications and experience:
- Bachelor’s degree.
- Minimum of two years of successful admission counseling or other relevant work experience.
- Experience with customer relationship management (CRM) systems.
- Ability to articulate the value of an undergraduate liberal arts and women’s college experience.
- Ability to demonstrate cultural sensitivity and diplomacy.
- Excellent public speaking skills including persuasive oral communication skills.
- Strong written and interpersonal communication skills.
- Advanced organizational, time management, and process management skills.
- Strong problem-solving skills.
- Microsoft Office proficiency.
- Demonstrated abilities to self-start and work collaboratively, as well as independently.
- Ability to work effectively with students.
- Ability to develop and maintain collaborative working relationships with other campus departments.
- Ability to work with alumnae/i from multiple decades on a wide range of admission projects.
- Ability to use sound judgment in all situations and discretion with confidential data.
- Ability and willingness to travel locally and out-of-state by ground and air for recruitment purposes.
- Ability and willingness to work evening and weekend hours as needed.
- Valid United States driver’s license with minimal violations.
Preferred candidates will have the following:
- Master’s degree.
- Three or more years of higher education or enrollment management-based work.
- Experience with Technolutions Slate.
- Experience with Ellucian Banner.
Application Process
Qualified candidates should submit a cover letter and resume to [contact details available in the full listing]. Candidates are encouraged to comment in their cover letter on how their contributions will further the university’s efforts to ensure the success and inclusion of all members of its community. Review of applications will begin immediately and will continue until the position is filled. Semi-final candidates will be asked to submit contact information for three references. The salary range for this position is $48,900-$57,000, and the pay offered will be based on the selected candidate’s experience and qualifications. Once the selected candidate accepts a contingent employment offer, criminal history and motor vehicle background checks will be conducted.
About Hollins
Hollins University is dedicated to academic excellence, creativity, belonging, and preparing students for lives of purpose. Hollins provides an outstanding and academically rigorous undergraduate liberal arts education for women and entrepreneurial and innovative graduate programs for all in a gender-inclusive environment. The university promotes opportunities for research, education abroad, and leadership training, and offers real-world experience through global internships supported by an extensive alumnae/i network.
Hollins University is committed to providing equal opportunity in employment. No employee or applicant shall be discriminated against on the basis of sex; sexual orientation; race; color; national or ethnic origin; disability; genetic information; military or veteran status; marital status; age; political beliefs; religion; and/or pregnancy, childbirth, or related medical conditions; or any other category protected by applicable federal, state, or local laws.
Visit www.hollins.edu for more information.
