Associate Director of Athletic Communications

overarching creative content and social media strategy of the department.

The ideal candidate will bridge the gap between traditional media relations and modern digital content creation-leveraging raw, narrative-driven short-form video, strategic campus integration and high-impact visual branding to elevate Lafayette's national profile.

Key Responsibilities

Football Sports Information Director

• Serve as the primary media contact and strategic communications manager for the Lafayette Football program.
• Manage football press box operations, game-day credentials, stats management and post-game media availability for coaches/student-athletes.
• Write, edit, and distribute game notes, press releases and feature stories.
• Manage football statistics, historical record-keeping and conference/NCAA reporting requirements.

Social Media Strategy & Creative Content Production

• Assist the Director of Athletic Communications manage the new content strategies for all athletic social media accounts (primary: @GoLeopards).
• Demonstrated ability to conceptualize and execute cutting-edge graphics and visual assets under tight, deadline-driven timelines.
• Set and track key performance indicators for social growth, active engagement rates and video reach.
• Capture high-emotion content through mic'd up practices, locker room celebrations and behind-the-scenes content.
• Supervise student creative assistants, game day staff and freelance videographers/photographers.

Qualifications

• Education: Bachelor's degree in Communications, Journalism, Sports Management, Marketing, Digital Media or a related field required.
• Experience: 3-5 years of progressive experience in athletic communications, sports media relations or digital content creation (collegiate athletics experience preferred).
• Technical Skills:
  • Advanced proficiency with Adobe Creative Cloud (cite: Premiere Pro, After Effects, Photoshop, InDesign).
  • Mastery of statistical software (NCAA Live Stats).
  • Direct experience operating professional photography and videography equipment.
• Core Competencies:
  • Deep understanding of short-form video algorithms and emerging social media trends.
  • Exceptional written, verbal and interpersonal communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple tight deadlines.
  • Flexibility to work nights, weekends and travel extensively with teams.

Application Instructions

Please provide cover letter, resume and contact information for three references.

For more information and to apply, visit https://apply.interfolio.com/193171

Working for Lafayette College

Lafayette is a private liberal arts college rated "most academically competitive" for admissions with 2,300 undergraduates studying engineering, the humanities, and the social and natural sciences. Lafayette is not only a great place for students to learn, but also a great place to work for its 650 full-time employees.

Lafayette's faculty include 195 full-time teacher-scholars, all of whom hold a Ph.D. or terminal degree in their field. Teaching, student mentoring, and scholarship are the top priorities of the faculty at Lafayette. The educational philosophy focuses on direct student-faculty contact not only in the classroom but also in research projects and social settings.

Hailing from 39 states and 51 countries, Lafayette's students represent a wide variety of ethnic, social, cultural, and economic backgrounds. These students enrich the campus community with their ideas and experiences and, above all, their desire to learn.

Founded in 1826 by citizens of Easton, Lafayette is located in the tree-lined neighborhood of College Hill, overlooking the Delaware River and downtown Easton, a 15-minute walk from campus. The college has grown to include 60 buildings on 340 acres including a 230-acre athletic campus.

Lafayette is a leader in faculty-mentored student research, study abroad programs, internships and externships, service learning, writing across the disciplines, first-year experiences, and creative projects. It is a place of academic excellence and opportunity where every student can realize his or her full potential.

Students may earn bachelor of arts in 32 fields and bachelor of science in four engineering disciplines and nine science fields. Lafayette offers students opportunities to customize their learning that are not available at other institutions where the focus is not exclusively on undergraduates. The Lafayette Experience means discovery both in and out of the classroom, through student-centered, active learning that combines the highest academic standards with diverse extracurricular programs. Lafayette graduates are prepared for success and leadership.

About Easton

Easton is about 70 miles west of New York City and 60 miles north of Philadelphia. It has been cited as one of the best small arts town in America. The 30,000 residents of Easton live on the eastern edge of the greater Lehigh Valley, a metropolitan area with a population of 650,000. Highlights of downtown Easton include Binney & Smith's Crayola Factory, the National Canal Museum, and the historic State Theatre, which features concerts, plays and dance by visiting artists.

The city was founded in 1752 by Thomas Penn, son of Pennsylvania's founder William Penn, and is one of only three colonial cities in which a public reading of the Declaration of Independence occurred on July 8, 1776. Easton is the county seat for Pennsylvania's Northampton County.