Associate Director of Graduate Enrollment

Job Identification: 20304
Posting Date: 05/11/2026, 03:01 PM
Job Schedule: Full time
Locations: 1621 S 3rd Street, Waco, TX, 76706, US
Degree Level: Bachelor

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation's 'Great Colleges to Work For'. Great Colleges to Work For is one of the country's largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor is seeking an Enrollment Recruitment Manager to lead strategic recruitment initiatives and support enrollment growth efforts. This role will oversee the enrollment recruitment team, develop targeted communication and outreach plans, analyze recruitment data to guide strategy, and collaborate with university partners to enhance the student enrollment experience. The ideal candidate will possess strong leadership, communication, organizational, and technology skills, with experience in CRM systems such as Slate preferred.

A Bachelors degree and 3 years of professional experience are required. A Masters Degree and 5 years of relevant work experience are preferred. This position can be located in Dallas or Waco with Hybrid flexibility.

All applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

Primary Responsibilities:

Partner with the Director of Enrollment to identify strategies for increasing enrollment and intentionally create recruitment plans encompassing travel, marketing, and communication.
Responsible for managing the enrollment recruitment team, including an Assistant Director, Enrollment Manager and Enrollment Coordinators.
Create and implement recruitment communication plans that include dynamic email campaigns, targeted text messaging, print mailings, event invitations, and scripts for phone and text outreach.
Create application communication plans that include information about degree requirements, academic advising, career support, program experiences and opportunities for the purpose of successfully onboarding new students. Work in conjunction with the Operations Team to produce the communication materials.
Work closely with GBP Systems Analyst to set up, test and deliver all communications in Slate.
Analyze data to adjust recruitment strategy and messaging as needed.
Align policies and procedures with Baylor partners and maintain accurate records of enrollment policies and procedures.
Develop and maintain relationships with Graduate School, and the Center for Global Engagement to understand University admission requirements.
Provide guidance on recruiting events and outreach on the Baylor campus and with external parties.
Maintain a deep knowledge of and understanding of enrollment management processes, standards, and trends.
Have strong technology proficiencies and CRM experience, preferably in Slate.

Other

Perform all other duties as assigned to support Baylor's mission
Ability to comply with university policies
Maintain regular and punctual attendance

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