Job Summary
The Associate Director, Marketing & Social Media at the College
of Engineering & Applied Science (CEAS) is an essential
position for building the CEAS brand, supporting student
recruitment, promoting research and innovation, and reaching key
audiences across industry, academia, and government. This role is
responsible for developing and implementing modern integrated
marketing communications plans and will lead efforts around paid
marketing, social media, and content strategy. Success will come
through positive collaboration and working cross-functionally with
the entire CEAS Marketing & Communications (Marcom) team. This
position consults regularly with stakeholders at the college,
department, and program levels to execute campaigns and report on
results. Regular collaboration with the university’s Office of
Strategic Relations and Communications, the Research &
Innovation Office, the Leeds School of Business and the College of
Arts & Sciences will be important. The ideal candidate will
bring a strong marketing acumen, a digital-first orientation,
experience with the creative process, and excellent interpersonal
skills. This position reports to the Senior Director for Marketing
& Communications, has two direct reports, and is a member of
the CEAS Marcom leadership team.
CU is an Equal Opportunity Employer and complies with all
applicable federal, state, and local laws governing
nondiscrimination in employment. We are committed to creating a
workplace where all individuals are treated with respect and
dignity, and we encourage individuals from all backgrounds to
apply, including protected veterans and individuals with
disabilities.
Who We Are
Founded in 1893, CEAS at CU Boulder is the second largest of seven
schools and colleges at one of the nation's top public research
institutions. As Colorado's flagship university, CU Boulder has
selective admissions standards and a comprehensive array of
undergraduate and graduate programs.
The college’s mission is to generate new knowledge in engineering
and related fields, and to equip students from a diverse set of
backgrounds to become leaders and citizens responsible for the
betterment of individuals and society. Our vision is to be a
recognized world leader for excellence and innovation in
engineering research and education, with an emphasis on inclusive
excellence, active learning and global society.
What Your Key Responsibilities Will Be
Strategic Marketing & Brand Management:
- Participate in the development and execution of marketing and
communications plans on behalf of the college, departments, and
major programs.
Coordinate with the Sr. Director to ensure marketing efforts
are aligned with college priorities and CU’s Integrated Marketing
& Communications (IMC) Plan.
Collaborate with unit communicators, who serve as unit liaisons
and Marcom plan stewards, to execute strategies and report on
results.
Serve as the primary point of contact, where needed, for
academic or administrative units needing marketing support.
Contribute to and leverage messaging frameworks that deliver
consistent brand positioning and voice across paid, owned, and
earned channels.
Leverage research and analytics—including primary research,
secondary research, web analytics, Slate CRM data, social media
metrics, and more—to evaluate marketing effectiveness and develop
performance reports for units.
Advertising:
- Engage with external agency and internal stakeholders to plan
and execute paid advertising campaigns aimed at prospective
graduate students.
- Regularly attend agency meetings and partner with Sr. Director
and participating units on optimizations.
- Leverage Slate CRM reports, and agency-provided dashboard, to
evaluate campaign performance and provide strategic consultation to
program leaders.
- Lead ASEE First Bell newsletter paid advertising including
setting and executing an annual plan that builds the college’s
reputation and boosts rankings.
- Author creative briefs and collaborate with the CEAS creative
director to develop campaign assets.
Digital Marketing:
- Lead expansive digital marketing opportunities including
website strategy, SEO/AEO, email marketing, paid advertising, and
social media.
- Engage with the Graduate School and other campus experts to
configure Slate reports for campaign analysis.
- Collaborate with CEAS Graduate Education, Enrollment
Management, Undergraduate Admissions, and the CU Graduate School on
prospective student recruitment, lead nurturing, and email
marketing campaigns through Slate CRM.
- Analyze website and campaign performance using analytics tools
and recommend improvements.
- Develop and optimize landing pages and digital content to
improve engagement and conversions.
Social Media:
- Develop and implement social media strategies that support
college positioning and facilitate reputation, recruitment and
retention efforts.
- Leverage direct reports to create, schedule, and publish
content across all CEAS social platforms.
- Develop best practice guides and provide training to faculty
and units.
- Coordinate graphic design, video production, and photography
assets with the CEAS Creative team.
- Collaborate with colleagues at CU Strategic Relations &
Communications to grow followers and boost the reach and impact of
content developed by both parties.
- Monitor online sentiment and incorporate CU social listening
data into daily work.
- Establish and manage a comprehensive social media analytics and
reporting program, including ongoing KPI monitoring, audience and
content performance analysis, annual reporting, and recommendations
that support college marketing, reputation, recruitment, and
retention goals.
- Manage student workers who assist with post development.
Supervisory & Other:
- Manage a Marketing Content Strategist responsible for
developing and executing an integrated content strategy that
extends the reach and impact of the CEAS brand.
- Manage and mentor a Marketing Operations & Project Manager
who drives large project execution and technology adoption within
CEAS Marcom.
- Participate in weekly Marcom leadership and full team meetings;
lead meetings when asked.
- Pursue professional development opportunities to stay on top of
current marketing trends and best practices.
What We Can Offer
Starting salary range is $95,000 - $100,000. Relocation assistance
is available within CEAS guidelines.
Benefits
At the
University of Colorado Boulder , we are
committed to supporting the holistic health and well-being of our
employees. Our comprehensive
benefits package includes medical,
dental, and retirement plans; generous paid time off; tuition
assistance for you and your dependents; and an ECO Pass for local
transit. As one of Boulder County’s largest employers, CU Boulder
offers an inspiring academic community and access to world-class
outdoor recreation. Explore additional perks and programs through
the
CU Advantage program.
Be Statements
Be ambitious. Be groundbreaking. Be Boulder.
What We Require
- Bachelor’s degree in marketing, advertising, communications,
journalism, or a relevant field.
- Three (3) or more years of increasingly responsible strategic
marketing and communications experience; preferably gained at a
marketing company or advertising agency.
- Three (3) or more years of proven experience as a strategic
planner, copywriter, content writer, or related role, with a strong
portfolio of writing samples including digital, print, and social
media content.
- Demonstrated experience managing people including setting
goals, supervising their work, and conducting performance
reviews.
What You Will Need
- Sound understanding of current best practices in marketing, and
especially digital and social marketing.
- Demonstrated knowledge of marketing and communications strategy
and successful execution of marketing and communications
campaigns.
- Knowledge of the creative process and experience working
side-by-side with graphic designers, web developers and other
Marcom disciplines.
- Experience developing, executing and measuring marketing
strategies and campaigns with positive impact.
- Demonstrated experience in professional-level advertising and
marketing copywriting.
- Strong interpersonal, collaboration and persuasive
communications skills to work effectively with cross-functional
teams and college stakeholders.
- Independent problem solver that is willing to speak up,
communicate clearly, and engage with others to resolve issues
creatively.
- Ability to manage and analyze data; present numerical data
effectively.
- Accountable for meeting goals and objectives with minimal
direction.
- Exceptional writing, editing, and proofreading skills;
familiarity with AP Style.
- Good comfort level understanding and working with technical
information.
- Knowledge of social media platforms such as Facebook, X,
Reddit, Instagram, LinkedIn and YouTube.
- Ability to work respectfully in a vibrant and diverse
workplace.
- Robust organizational, prioritization and time-management
skills.
- Capable of working independently and managing multiple
priorities simultaneously to meet deadlines.
- Comfortable with project management software such as
Asana.
- Ability to work from an on-campus office as well as
remotely.
What We Would Like You to Have
- Master’s degree in marketing, advertising, communications,
journalism, or a relevant field.
- 5-10 years of professional experience in marketing and
communications roles; preferably at a marketing company or
advertising agency.
- Demonstrated supervisory or management experience.
- Two (2) or more years of experience working with a customer
relations management (CRM) system.
- Experience working with a broad spectrum of media including
print, digital, social, web, and other technologies.
- Comfortable using software including Sprout Social, Semrush,
Google Analytics, and Tableau.
- Experience with A/B testing and data-driven
decision-making.
Special Instructions
To apply, please submit the following materials:
- A current resume.
- A cover letter that specifically tells us how your background
and experience align with the requirements, qualifications, and
responsibilities of the position.
We may request references at a later time.
Please apply by
September 21, 2026 for consideration.
Note: Application materials will not be accepted via
email. For consideration, please apply through
CU Boulder Jobs .
In compliance with the Colorado Job Application Fairness Act, in
any materials you submit, you may redact or remove age-identifying
information such as age, date of birth, or dates of school
attendance or graduation. You will not be penalized for redacting
or removing this information.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu
