Associate Director of Marketing

The University of South Wales (USW) is an ambitious, modern university with a proud history and a clear commitment to transforming lives. Home to more than 20,000 students from over 100 countries, supported by 2,800 colleagues across campuses in Pontypridd, Cardiff and Newport, USW is deeply rooted in South Wales, with partnerships, reach and impact extending far beyond the region.

The Future Students Directorate brings together specialist teams across recruitment, marketing, admissions, conversion, events, outreach and internationalisation. Its purpose is to support prospective students from first awareness and enquiry through to application, conversion and enrolment, playing a central role in the University’s future success.

We are now seeking to appoint an Associate Director of Marketing, Future Students. Reporting to the Director of Future Students and as a key member of the Directorate’s senior management team, you will provide strategic leadership and operational oversight of the University’s student recruitment marketing function. Your remit will span digital marketing, web optimisation, social media, content, publications, brand, campaign planning, CRM and conversion activity, supporting both UK and international recruitment.

This is an important appointment. USW has recently agreed a new brand strategy and is looking for a senior marketing leader who can translate it into sharp, effective and measurable activity. You will help ensure the University’s distinctive stories cut through in a competitive market, particularly domestically.

You will bring significant marketing leadership experience gained within higher education, with a strong record of delivering integrated, multi-channel campaigns that drive measurable outcomes, including leads, applications, conversion and enrolment. Confident using data, insight and market intelligence, you will combine creativity, pace and operational excellence with the ability to lead high-performing teams and build trusted relationships with senior stakeholders.

The closing date for applications is noon on Friday 3rd July 2026.