reviewing and strengthening strategic briefs to ensure clarity, rigor and alignment before campaigns move into execution. In addition, this position coaches and develops Strategic Planners to elevate strategic thinking, integration, and the effective use of insights. They also own a portfolio of key schools or units, acting as the senior strategic lead for complex or high-visibility campaigns, and facilitates cross-team alignment to ensure strategies are cohesive and executable across functions.

Education and Experience:

• Master's degree in Marketing, Communications, Business Administration, Higher Education, or a related field.
• Experience in higher education marketing, branding, or communications.
• Experience presenting to senior leaders and facilitating strategic planning sessions.
• Experience developing dashboards, performance reports, and measurement frameworks for communications or marketing initiatives.

Essential Skills:

• Advanced knowledge of strategic planning principles, marketing strategy and integrated communications.
• Strong analytical and research skills, with the ability to synthesize complex information into actionable recommendations.
• Strong consultation and facilitation skills, including the ability to lead planning discussions with diverse stakeholders.
• Excellent written, verbal, presentation and interpersonal communication skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build relationships, influence decision-making and work effectively across a decentralized organization.
• Ability to interpret performance data and apply insights to improve strategy and outcomes.
• Proficiency with analytics, reporting, and work management tools such as Google Analytics, Asana, and similar platforms.