Position Description
Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.
About the University
Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas - hard work, grit and authenticity - the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.
About the Department and/or College
Texas Tech Athletics has a commitment to serving and working with various populations and demonstrated alignment with the University's strategic priorities and values-based culture
Major/Essential Functions
- Direct oversight of the Promotions and Fan Engagement efforts for assigned sports.
- Create, implement, and analyze marketing plans for assigned sports.
- Write and distribute game scripts for assigned sports.
- Manage the execution of game scripts for assigned sports and serve as the point person for game production.
- Assist with the development of promotional materials, promotional giveaway items, social media content, and video board content.
- Coordinate efforts with external operations staff, Red Raider Sports Properties, coaching staffs, the Texas Tech Spirit Program, and the Goin' Band to ensure successful game-day execution and maximize fan engagement opportunities.
- Collaborate with Red Raider Sports Properties to fulfill revenue-generating sponsored promotions while creating an engaging fan experience.
- Assist with the creation of advertising content for assigned sports, including emails, social media, in-venue signage, radio, billboards, digital advertising, and other marketing platforms as applicable.
- Serve as the on-field and on-court promotions assistant at Football and Men's Basketball games.
- Coordinate various student outreach initiatives on campus.
- Coordinate the scheduling of national anthem performers and in-game host talent for assigned sports.
- Collaborate with team members to develop new marketing ideas.
- Assist with execution at various Texas Tech Athletics events as needed.
- Perform other job duties and any other responsibilities as assigned by the Assistant Athletics Director of Promotions & Fan Engagement.
- Comply with all NCAA, Big 12 Conference, and Texas Tech University rules, regulations, and policies.
Required Qualifications
Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.
Preferred Qualifications
- Bachelor's degree in Marketing, Sport Management, Communications, or a related field; master's degree preferred.
- Experience in collegiate athletics marketing, promotions, fan engagement, game presentation, or a related field.
- Demonstrated ability to develop and execute marketing plans and game-day promotions that enhance attendance and fan engagement.
- Experience coordinating live event production, including game scripts, sponsorship activations, and in-game entertainment.
- Strong communication, organizational, and project management skills with the ability to manage multiple priorities.
- Experience collaborating with internal and external partners, including coaches, sponsors, and campus stakeholders.
- Knowledge of NCAA and Big 12 Conference rules and regulations.
- Ability to work evenings, weekends, and holidays as required.