Associate Director, Student Recruitment

priorities.

Essential Job Functions

• Develop, implement, and continuously refine a comprehensive recruitment strategy and annual plan that aligns with institutional enrollment goals across freshman, graduate, and international student populations; ensure effective execution through Assistant Directors and recruitment staff.
• Provide direct supervision, coaching, and performance management for Assistant Directors by establishing clear expectations, monitoring progress toward goals, and fostering a high-performing and collaborative team environment.
• Utilize Slate to monitor funnel performance, assess the effectiveness of recruitment initiatives, and adjust strategies to meet enrollment targets.
• Recommend and implement improvements to recruitment communications, marketing strategies, and student engagement efforts to effectively articulate the university’s value proposition and attract prospective students aligned with enrollment goals.
• Partner with academic colleges, graduate programs, international programs, marketing, and student services to align recruitment messaging, improve yield strategies, and enhance the prospective student experience from inquiry through enrollment.
• Provide strategic oversight and direction for recruitment events, travel, special programs, and key initiatives; ensure alignment with enrollment priorities, efficient resource utilization, and consistent execution across student populations.

Minimum and Desired Qualifications

Minimum Qualifications:

• Bachelor’s Degree.
• 4 years of progressive recruitment, admissions, and/or higher education experience required.
• Other relevant leadership experience may substitute.

Desired Qualifications:

• Master’s degree in Leadership, Business Management, Higher Education, or similar preferred.
• Prior management and leadership experience preferred.
• Experience and knowledge of Slate or other CRM systems preferred.

Supplemental Information

Key Competencies:

• Leadership & Team Development: Ability to lead, coach, and develop professional staff, including managing through others and fostering accountability, collaboration, and high performance.
• Data-Informed Strategy: Ability to analyze data to inform strategy, monitor performance, and adjust tactics to meet enrollment goals.
• Strategic Communication & Messaging: Ability to communicate effectively across various audiences through clear, persuasive written, verbal, and presentation skills.
• Judgement & Decision-Making: Ability to exercise discretion and sound judgement in handling sensitive student information, personnel matters, and organizational priorities.
• Collaboration & Cross-Functional Engagement: Ability to build strong working relationships across divisions (academic colleges, graduate programs, international offices, marketing, etc.) to support recruitment goals.
• Adaptability & Innovation: Demonstrated flexibility and a proactive mindset in responding to changing enrollment trends, technologies, and student needs.

Physical Requirements:

• Ability to lift, load, and transport recruitment materials, displays, and other equipment up to 35 pounds.

Job Conditions:

• Ability to travel and work a varied schedule with flexible hours, including some weekends and evenings.
• Enrollment in and successful completion of MGMT 3311 Leadership Essentials within the first six months of employment.

Who We Are:

Home to more than 18,000 students, Lamar University is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 120-degree options and a community that cares, Lamar students are always proud to be Cardinals. Lamar University strives to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance.

Lamar University is committed to fostering an environment of teamwork where all students, faculty, and staff can learn, work, and become a part of our community.

Benefits:

• Health, dental & vision insurance.
• Life insurance
• State of Texas Retirement plans
• Tuition covered at 100% for employees, spouses and/or eligible dependents.
• Paid time off, vacation, sick, and holidays.

To see more information about the available benefits, please visit: Benefits - Lamar University

Lamar University is An Equal Opportunity Employer

Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Organization

Texas Roots. Infinite Possibilities.

Lamar University students enjoy small classes where they can build lasting friendships with professors and peers. The 270-acre campus is in Beaumont, Texas, located about 90 miles east of Houston and 25 miles west of the Louisiana border. A comprehensive public university, Lamar gives students a chance to explore a variety of interests to prepare them to succeed in whatever fields they choose.

Academics

A member of the Texas State University System, Lamar University offers 63 undergraduate, 47 master's and nine doctoral degree programs. The university has more than 13,000 students enrolled in five academic colleges - Arts and Sciences, Business, Education and Human Development, Engineering, Fine Arts and Communication. Lamar also offers the College of Graduate Studies and academic programs such as the Center for General Studies.

Students have access to numerous opportunities for scholarships, undergraduate research and study abroad programs. Lamar University students have:

• Performed research for NASA and flown experiments on NASA reduced-gravity flights.
• Presented original research at academic conferences as undergraduates in fields including mathematics, business and sociology.
• Enjoyed a 73 percent acceptance rate to medical and dental schools in recent years, compared to a 39 percent acceptance rate statewide.
• Gone on to lead major companies and make a name for themselves in fields from art and music to nursing and engineering.

Athletics

Students can participate in or cheer on their peers in more than a dozen NCAA Division I sports. Last year, the Cardinals were Southland Conference champions in men's golf, cross country and women's tennis. The volleyball and men's basketball teams were regular season co-champs and the women's basketball team was Southland Conference East Division champion. The LU baseball program has produced several major leaguers. The women's soccer program is entering its second season. The golf team has topped national rankings in recent years.

LU is beginning to rebuild a football program. A coach was hired in 2008. The stadium and athletic complex are being renovated, and the Cardinals plan to return to the gridiron in 2010.

Campus Life

A building boom at Lamar University in the past decade has given students access to state-of-the art facilities for learning, playing, dining and living.

Residents of Cardinal Village, the modern residence halls, have private bedrooms, high-speed Internet and amenities including an outdoor pool, basketball courts and community centers. The new dining hall offers a bistro ambience with international and American cuisine.

Working out in the Sheila Umphrey Recreational Sports Center is like a trip to an exclusive gym where students have an automatic membership. Features include a 43-foot climbing wall, an elevated jogging track, new cardiovascular and weighttraining equipment, and courts for sports such as basketball, racquetball and indoor soccer. Competitive types can participate in intramural sports ranging from basketball and flag football to dodgeball, cricket and pool.

Making friends and building a social network is easy at Lamar with more than 100 clubs and organizations registered on campus. Through campus organizations, students can:

• Join a fraternity or sorority
• Get involved in community service
• Delve into a cause
• Nurture spiritual beliefs
• Start networking in future professions
• Do all of the above.

LU is a short drive from many outdoor adventures: a day at the beach, canoeing or fishing on area rivers and bayous, hiking in the Big Thicket National Preserve. Shopping and entertainment options also are nearby including theaters, museums and live music venues large and small.

History

Lamar University was founded in 1923 as South Park Junior College a few blocks from the current location. The name changed to Lamar College in 1932 to honor Mirabeau B. Lamar, second president of the Republic of Texas and the "Father of Education" in Texas. In 1951, the school became Lamar State College of Technology, a state-supported four-year institution, the first junior college in Texas to make such a transition. The name changed to Lamar University in 1971. The university joined the Texas State University System in 1995.

Visit/Apply

Visit campus to learn more about all Lamar University has to offer. Guided campus tours normally are scheduled at 10 a.m. or 2 p.m. Monday through Friday.

To arrange a campus visit, call (409) 880-8316 or e-mail recruitment@lamar.edu

To apply for admission, financial aid and scholarships, go to http://lamar.edu/admissions