Associate Vice President for University Marketing and Communications

Prairie View A&M University (PVAMU) seeks an experienced and multi-talented senior communications professional to serve as the Associate Vice President (AVP) for University Marketing and Communications. Reporting to the Vice President for University Advancement, the AVP will lead, manage, mentor, and inspire a dynamic team of marketing and communication professionals in developing and executing comprehensive, integrated marketing and communication strategies that advance the University's mission, enhance its visibility, strengthen brand identity, and support student recruitment, alumni engagement, and community outreach.

The AVP will serve as the university's lead marketing officer, providing strategic oversight for all aspects of brand management, institutional positioning, and market visibility. This includes developing and implementing integrated strategies for brand identity, advertising, enrollment marketing, creative services, and digital engagement. The AVP will also direct media and public relations, internal and external communications, crisis communication, and digital content strategy to ensure the university's voice is consistent and aligned with institutional priorities.

This position is a member of the President's Executive Committee and collaborates with university leadership, faculty, staff, students, alumni, and external stakeholders to advance the institution's mission and strategic goals.

Responsibilities:

Leadership, Strategic Planning & Project Management

• Envisions, develops, and implements a university-wide marketing and communications strategy aligned with PVAMU's strategic plan.
• Assesses, builds, manages, and leads a high-performing team in marketing, design, media relations, and digital communications.
• Integrates University Marketing and Communications into the University ecosystem.
• Coordinates planning and execution of high-priority projects, including developing project plans and budgets.

Trusted Campus Advisor

• Builds campus partnerships with integrity and diplomacy.
• Guides communications planning with various campus partners.
• Maintains relationships with faculty to promote their work.

Advancement Communications

• Leads strategies for fundraising, alumni initiatives, and donor communications.

Brand Management

• Maintains and evolves the University's brand identity and ensures adherence to style guides.

Media Relations & Public Affairs

• Serves as primary media contact and manages crisis communications.

Digital Strategy

• Oversees the University's website, social media, and digital platforms.

Internal & External Communications

• Establishes procedures for timely communications with stakeholders.
• Supports external communications for alumni and prospective students.

Required Education and Experience:

• Bachelor's degree in communications or related field.
• Minimum of 10 years of experience in marketing and communications, including supervisory experience.

Required Knowledge, Skills and Abilities:

• Expertise in strategic planning, brand development, and media relations.
• Strong writing, editing, and public speaking skills.

Preferred Qualifications:

• Master's degree in marketing or related field.
• Experience in higher education or HBCUs.
• Familiarity with digital marketing tools.