key performance indicators, our customer base, and creating effective strategies that will promote the long-term growth of our revenue.
Essential Job Functions for the Web/Marketing Specialist include, but are not limited to, the following:
Planning- Overall Strategy and Growth
- Works with Retail Sales Manager and Sales Team on strategies to reach particular audiences.
- Work with IT, Ecommerce platform, team members and Retail Sales Manager to set road map and execute site optimizations, enhancements and new functionality.
- Ability to work as an integral part of a team. Incorporate changes recommended by the sales team and departments into the final design. Reviewing designs for errors with meticulous attention to detail before printing or publishing them.
Driving- Events and promotions
- Determine the message the design should portray.
- Develop and communicate marketing plans, campaign results and project recommendations to Sales Team.
- Measure and report on key sales performance indicators.
- Enhance the organization’s social media presence. Develops, manages, and maintains social media content on Facebook, Instagram and Twitter that promotes the Hope College Bookstore, its programs, and events.
- Using Constant Contact, create email updates, based sales, promotions, or other content provided by team.
- Effectively manages and prioritizes multiple tasks/projects while meeting established deadlines.
Executing- Web Design and Marketing Pieces
- Owns document authoring and marketing project production.
- Serves as developer for web-based initiatives.
- Create images that identify a product or convey a message.
- Develop graphics for product illustrations, marketing pieces, and the website.
- Select colors, images, text style, and layout.
- Programming, coding, and publishing of web pages, content, and graphics.
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Follow up- Continuous Improvement
- Manage site functionality and user experience on all digital platforms and mobile properties.
- Monitor site performance. Updates content and web graphics, and identifies any issues to make improvements that impact sales and customer satisfaction.
- Responsible for promptly addressing operational issues on the websites and swiftly handling glitches and functional errors.
- Researching industry data and best practices to improve web content strategy and enhance discoverability.
- Analyze data to determine campaign efficiency.
- Open and close store as scheduled. Responsible for general maintenance of sales floor, including customer service, stocking, and driving overall store sales.
- Development of student staff. Encourage, teach and support the student workers and supervisors while modeling and promoting stellar customer service.
- Drive continuous improvement of all processes related to purchasing.
- Additional functions not specifically outlined in this position description as needed for the business and directed by their leader.
Qualifications
- Bachelor’s degree beneficial
- Retail environment
- Marketing/promotions development experience
- Two or more years in marketing/customer service industry preferred
- Strong computer, telephone and communication skills
- Experience with Adobe & In-Design
- Experience with aspects of selling online to include listing, updating and maintaining product listings
- Editing/proofreading skills
- Social media expertise
- Extensive knowledge & hands on experience in eCommerce websites
- Self-starter & Ability to work independently, with minimum supervision
- Self-disciplined, have excellent communications and design
- Be a self-starter, multi-tasker and have a strong work ethic
- Able to work in a fast-paced environment
Physical Demands
This position requires remaining in a sitting or standing position for frequent periods of time; uses office machinery such as a computers, printers, copy machines; Occasionally involves moving items over 10 pounds; frequently will move between different offices/workspaces/buildings; and requires effective communication abilities. In the case of temporary or permanent condition(s) that require(s) accommodation(s), reasonable accommodation(s) may be requested.
Pre-employment Screenings
All offers of employment are contingent upon a background check. Some positions may have position specific requirements, such as education/licensure/certification verification, a physical, drug screening, credit checks and/or transportation record review.
Posting Detail Information
Posting Number
2026-016SR
Job Posting Open Date
07/15/2026
Job Posting Close Date
Open Until Filled
Yes
Is this position available for sponsorship
No
