Brand & Content Coordinator, CPM

Job Description Summary

This position supports the College of Podiatric Medicine's brand, digital presence, and prospective-student outreach. The Brand & Content Coordinator produces and schedules social media and video content, writes recruitment copy, supports virtual and in-person prospect events, and helps run the CPM top-of-funnel: organic social, paid digital, email nurture, and ambassador programs. The role partners with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff, and coordinates with SMU Marketing & Communications to keep CPM aligned with university brand standards while maintaining a distinct, program-specific voice.

The role is measured on prospective-student engagement (reach, inquiries, application starts), applicant source attribution, and contribution to CPM recruitment yield. Some travel required for conferences, recruiting events, and program content production.

Duties and Responsibilities

Content Production & Social Media - 45%

• Produce and schedule short-form and long-form content for Instagram, TikTok, LinkedIn, YouTube, and the CPM web presence.
• Maintain the CPM editorial calendar in alignment with the AACPMAS application cycle.
• Write and edit recruitment copy for landing pages, email campaigns, viewbook, info-session scripts, and ambassador toolkits.
• Capture and edit photography and video on location and in-studio.
• Support the CPM visual identity: basic graphic design, asset organization.

Prospective-Student Outreach & Recruitment Support - 30%

• Support top-of-funnel acquisition across organic social, paid digital, and SEO.
• Build and send email nurture sequences.
• Coordinate virtual and in-person prospect events.
• Coordinate the CPM student ambassador and alumni ambassador programs.

Analytics & Reporting - 10%

Communications & Liaison - 10%

Other duties as assigned - 5%