JOB TITLE: Brand Manager, Graphic Designer
CLASSIFICATION: Full-time, Salaried
REPORTS TO: Director of Marketing and Events
DEPT: WCSG
LOCATION: WCSG Building, Grand Rapids MI
SUMMARY:The Brand Manager and Graphic Designer is responsible for growing brand awareness for WCSG by creating graphic design elements for marketing materials, donor communications, business partnerships, and radio-sponsored and co-sponsored events. This person will also assist in the development and maintenance of the WCSG Brand and is the Webmaster for WCSG.
DUTIES AND RESPONSIBILITIES:Visual Brand Manager
- Maintains the WCSG brand manual and overall brand standards
- Designs all external facing visuals for WCSG
- Files and maintains WCSG trademarks
- Assists the Director of Marketing and Events with any major brand changes
- Selects and designs WCSG merch and apparel for listener giveaways, donors and sales
- Maintaining the brand on the WCSG Website and App
- Creating graphics for web and app
- Creating webpages
- Updating pages and navigation
- Making improvements to SEO, AEO, and accessibility
- Developing an ecommerce site; experience with Shopify or Printful (or other print-on-demand) would be helpful
- Teams project manager for Marketing and Events
- Setting asset timelines
- Using Microsoft Planner to assign tasks to various team members for cross-departmental projects/campaigns
- Working with vendors for print, billboards and WCSG merch: getting quotes, approving proofs, troubleshooting when issues arise
Develops Graphic Design for:- Marketing materials for WCSG
- Digital and print materials needed for sponsored activities, events, contests, and service projects
- Donor development and business partner communication and marketing materials.
Other Duties as Assigned
- Work at WCSG sponsored events such as the Father Daughter Banquet, Back to School Celebration, Ice Cream stops, and concerts
- Represent WCSG at CU events and activities
- Assist in developing events that also serve as non-traditional revenue opportunities as needed
REQUIRED KNOWLEDGE, SKILLS and ABILITIES:- Associate's or Bachelor's degree in graphic design, or marketing or related field and/or a minimum of 1-2 years' experience in graphic design/marketing work
- Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and Microsoft Teams
- People-oriented team player
- Excellent written and verbal communication skills
- Highest standard of personal and professional integrity
- Ministry/service orientation
- Strong organizational and planning skills
- Understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) is helpful
ESSENTIAL QUALIFICATIONS: - A personal relationship with Jesus Christ and an active Christian commitment.
- A theology that supports the values and mission of Cornerstone University core commitments evidenced by an ability to affirm and sign the university's doctrinal statement, "The Cornerstone Confession."
- Four other foundational pillars, along with the university's mission and confession, form Cornerstone's Core Commitments.
- The Cornerstone Christian World View
- The Cornerstone Academic Vision
- The Cornerstone Beautiful Christian Community
- The Marriage and Human Sexuality Position Statement
These core commitments convey who we are, what we believe and how we live and work together in community. Employees are expected to faithfully attend an evangelical and biblical church whose core beliefs and practices are consistent with Cornerstone's confession and core commitments.
