Communications and Marketing Officer - Academic Services
About Us
Join Our Team at Georgia Southern! Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate's, bachelor's, master's and doctoral level degree programs. Whether you are seeking the charm of a small town, the traditions of a historical/urban destination near the beach or supporting our military service members and their families, Georgia Southern offers its faculty and staff the best of all worlds! Beyond an ideal location, there is a place for you to work in an exciting environment abounding with opportunities for personal and professional growth. We are steeped in tradition and devoted to academic distinction in teaching, scholarship and service. In 2018 Forbes Magazine listed Georgia Southern, along with 10 other Georgia companies or institutions, as one of America's Best Midsize Employers. Georgia Southern University is passionate about serving our region while preparing our students to be lifelong scholars, leaders, and responsible stewards of their communities and the world. To learn more about Georgia Southern's Vision, Mission and Values please click here: https://president.georgiasouthern.edu/performance-excellence/mission-values/
Location
Statesboro Campus - Statesboro, GA
Department Information
University Communications and Marketing
Job Summary
The Communications and Marketing Officer at Georgia Southern University is responsible for strategic communication and marketing efforts to audiences including current students, prospective students, faculty, alumni and key community members. This position will work with select academic colleges at Georgia Southern University and with the University's communications and marketing office to integrate college efforts with the University's communications and marketing strategy. The Communications and Marketing Officer will be an integral member of the University's communications team. They will create compelling content to effectively tell the Georgia Southern story in engaging and broad-reaching ways, raising visibility and reputation as a college. The incumbent demonstrates a steadfast commitment to embodying core values of service, collaboration, and excellence.
Responsibilities
- Share important academic successes, research, student highlights and news for inclusion in University-level promotions and channels
- In conjunction with University-level efforts, assist with campaigns across various media platforms, including digital, print, web, video, mass media and college social media
- Support efforts to increase student enrollment and engagement for the colleges and degree program
- Coordinate marketing and communications projects for specific colleges and work with University-level marketing and communications on initiatives and execution
Required Qualifications
Educational Requirements
- Undergraduate degree in Marketing, Public Relations, Journalism, Communication Arts or related degree
Other Required Qualifications
- Demonstrated proficiency working with major social media channels, including Facebook, X, Instagram, LinkedIn, and YouTube
- Demonstrated proficiency working with social media monitoring and analytics tactics, tools and data
- Demonstrated creativity, invention, imagination, originality, and talent in branding, digital marketing, message development, and strategic marketing
Required Experience
- Two years experience in related field
- Must possess an understanding of marketing and communications mediums with the ability to plan, manage, produce and direct comprehensive strategies that incorporate print, digital and video communication to support brand messaging
- Must have experience executing multi-faceted communications campaigns to internal and external audiences
Preferred Qualifications
Preferred Educational Qualifications
- Master's Degree in education or a related field
Proposed Salary
$22.36 - $27.95 per hour. This is a non-exempt position paid on a monthly basis.
Required Documents to Attach
- Resume
- Cover Letter
- Two (2) Professional References
Knowledge, Skills, & Abilities
Abilities
- Consistently exhibit engaging customer service
- Ability to support various constituencies served by the University
- Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
- Ability to work within WordPress
Knowledge
- Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success
- Demonstrated public relations writing, copywriting and editing skills with a keen eye for detail and accuracy and a knowledge of AP Style
- Budget management experience
Skills
- Effective communication (verbal and written), organizational and human relations skills
- Excellent written and verbal communication and interpersonal skills, with the ability to engage effectively with a range of stakeholders
- Strong project management skills
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