"Communications Coordinator (71101)"

About Pratt

Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.

The Institute's impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratt's campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).

Description

Pratt Institute is seeking a dynamic and organized professional to join the Admissions team as a Communications Coordinator. Reporting to the Associate Director for Admissions Communications, the Communications Coordinator will play a pivotal role in managing a team of student digital ambassadors. Student digital ambassadors primarily create social media content for the Pratt Institute TikTok and Instagram, though they also provide campus tours and thus jointly report to the Associate Director of Visitor Services. This entry-level position will primarily focus on student management and mentorship, social media, and supporting the Admissions Communications team with various communications projects.

Examples of Duties

• Hire and train a team of student digital ambassadors on office policies, program expectations, and Pratt brand guidelines
• Manage student digital ambassadors, in coordination with the Associate Director of Visitor Services
• Collaborate with the Pratt central marketing team on creation of video, photo, and social assets to ensure all student projects meet brand guidelines
• Collaborate with other departments on campus to create content highlighting the student experience (for example: academics, athletics and residence halls)
• Create and manage content calendar, ensuring student projects stay on schedule
• Manage TikTok account through Sprout Social, in coordination with the Pratt central marketing team
• Consult and coordinate with the Pratt central marketing team for Admissions content needs on other social media platforms
• Analyze data to inform content strategy
• Update Pratt profiles on several third-party recruitment websites
• Assist Admissions Communications team with occasional email design, segmentation, execution, and testing of email campaigns
• Occasionally support admissions events and activities such as pre-tour information sessions, daily tours, admitted student weekend, etc.
• Other duties as assigned

Qualifications

Education: Bachelor's degree. Fields of digital marketing, communications, or related field preferred.Experience: 1 year of experience in social media or digital media

Knowledge/Skills:

• Experience in digital media editing tools like CapCut, Premiere Pro, Adobe Suite.
• Proven ability to develop and execute successful social media or video content creation, and analyze and report on results
• Excellent written communication skills, with the ability to create compelling content
• Excellent verbal communications skills to clearly and effectively communicate with student workers, including providing guidance, feedback, and support
• Experience in mentoring, training, and developing others to excel in their roles and contribute positively to the team
• Ability to work collaboratively with cross-functional teams and stakeholders

Benefits:

• Medical
• Dental
• Vision
• HSA
• Company Sponsored Basic Life & AD&D
• Company Sponsored Long Term Disability
• Flex Spending Account (Health, Dependant Care)
• Commuter Benefits (Transit & Parking)
• Disability (NYS)
• Voluntary Short Term Disability
• Voluntary Life Insurance
• 403B Retirement Plan
• Voluntary Supplemental Retirement Plan
• Paid Time Off (Vac & Sick)

Supplemental Information:

Hybrid position - 4 days per week in office, 1 day remote. Occasional evening and weekend work may be required.

Equal Employment Opportunity Statement

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. Pratt Institute recognizes and values the benefits of a diverse workforce.

At Pratt, we prioritize equity and have established a systematic approach to guarantee fair treatment for everyone. If your background and expertise align with the requirements of the position, you will be contacted for further instructions.

To apply, visit: https://www.schooljobs.com/careers/pratt/jobs/5054048/communications-coordinator-71101