"Communications Coordinator"

Position Summary

The Communications Coordinator will support the Strategic Communications and Marketing Office at Columbia University School of Nursing by assisting with communications and marketing efforts for the School and the Columbia Doctors PrimaryCare Nurse Practitioner Group. The individual in this role will report directly to the Associate Director, Digital Strategy & Marketing.

Responsibilities

The Communications Coordinator will support the Strategic Communications and Marketing Office at Columbia University School of Nursing by assisting with communications and marketing efforts for the School and the ColumbiaDoctors PrimaryCare Nurse Practitioner Group. The individual in this role will report directly to the Associate Director, Digital Strategy & Marketing.

Specific responsibilities will include:

Digital/Web support:

• Supporting the Associate Director in implementing the school’s social media programming.
• Creating, posting, and monitoring content on the school’s social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, Tiktok, etc.);
• Monitoring and making updates to the School’s website and intranet using content management systems (Drupal, Salesforce, Confluence).
• Serving as the communications point person to post emergency alerts on the School’s website and on social media channels.
• Fielding requests to promote School events through posts on digital messaging boards while maintaining proper format and consistency in verbiage.
• Helping in the preparation of analytics reports for social, website, newsletters to help continuously improve efforts.
• Assisting the Associate Director in maintaining and enhancing the school’s digital branding elements to support the student enrollment team’s campaign initiatives; attend meetings with agency partner.

Creative Production Support:

• Assisting in the production and dissemination of the monthly school newsletter using Salesforce Marketing Cloud.
• Fielding requests for branded materials and approvals, using Canva/ Adobe Creative Cloud to create basic branded visuals.
• Managing internal & external events calendars and ensuring events are posted to the appropriate communications vehicles (i.e., intranet, website, newsletters, etc.).
• Taking photos at School events for posting to social media and communications vehicles, creating Flickr albums, and maintaining photo files.
• Assisting in the production of video and photoshoots including scheduling, securing spaces, liaising with vendors, etc.
• Performing other duties and projects as needed and assigned.

Administrative Support:

• Fulfilling administrative duties to support the communications team.
• Scheduling/coordinating meetings; coordination of onsite visitors including vendors, videographers, photographers, and media.
• Assisting with setting up purchase orders and tracking invoices.
• Performing additional administrative duties as needed.

Minimum Qualifications

Requires a bachelor’s degree or equivalent in education and experience, plus 3 years of related experience. The Communications Coordinator will be detail-oriented, highly organized, digitally savvy (with some experience with social media), and creative with the ability to work successfully in a fast-paced, team-oriented environment. Excellent communication skills – both oral & written – are a must for the individual in this role. The Coordinator will exhibit proactive customer service and be results-oriented with the ability to prioritize and handle multiple projects simultaneously.

Preferred Qualifications

Work experience in higher education, healthcare communications or marketing is preferred for this position. Experience with social media, digital marketing analytics tools, design programs, and website content management (Drupal, Salesforce, Confluence) systems is also a plus.