Content Marketing Associate
Position Title:
Content Marketing Associate
Department:
SAAP Marketing, Communications and Outreach
Posting Link:
https://www.ubjobs.buffalo.edu/postings/61094
Job Type:
Full-Time
Position Summary
The University at Buffalo School of Architecture and Planning is looking for a Content Marketing Associatewith an understanding of graphic design, website design and development, social media content creation, and photography/videography. This team member will be a talented designer and excited about collaborating with architects, urban planners, alumni, and students. As part of a small team, the right fit for this role is eager to follow brand guidelines and direction from our Director of Communications to create visual assets for website, email, marketing collateral, and social media.
This role will be expected to:
- Lead the design and production of content/graphic assets to integrate into the Schools website, social media, email campaigns, print collateral, advertisements, digital/environmental displays, and video by leveraging technologies and utilizing visual storytelling techniques, in collaboration with the Communications team.
- Document daily life at the School and all major School events (reviews, lectures, presentations, celebrations, etc.) as needed via photography and videography.
- Maintain a searchable archive of photos in the Schools photo repository, SmugMug.
- Keep up to date with major School and departmental initiatives, faculty research and activities, student-led efforts, and activities that reflect the spirit of the School to inform relevant story/photography ideas and alignment with institutional objectives for reputational gain, recruitment, and external relations.
- Assist in management of posting content to the Schools social media platforms (Instagram, LinkedIn, Facebook, and YouTube).
- Facilitate innovative content, formats, and strategies to maximize impact and engagement.
- Support administration and management of the Schools website (ability to manage web components using HTML, CSS, and modern front-end frameworks consistent with School standards and accessibility guidelines is a plus).
- Ensure timely delivery of content, in line with priorities and timeline of the School and communications office, while consistently maintaining brand standards.
- Provide logistical/administrative support for outsourced contracts for marketing collateral as needed.
This person will help raise our Schools profile, create brand awareness, highlight our faculty, boast research strengths, spotlight student excellence, and help engage alumni. The ideal candidate will be responsible for managing personal workflow, remaining motivated and proactive, paying close attention to details, communicating with coworkers, and tracking their deadlines.
Learn more:
- Our benefits, where we prioritize your well-being and success to enhance every aspect of your life.
- Being a part of the University at Buffalo community.
Minimum Qualifications
- Bachelors degree in marketing, graphic design, or related field. Minimum of one year of related experience.
- Ability to design and produce print and digital collateral, social media content, and email marketing campaigns.
- Sharp organizational and project management skills, as well as excellent attention to detail.
- Experience with content management systems, responsive web design, and web accessibility guidelines (Experience with Adobe Experience Managers Content Management System is preferred).
- Proficiency with creative design tools (Adobe Creative Suite).
- Ability to take initiative; are motivated and creative.
Preferred Qualifications
Qualifications include professional graphic design experience, exceptional editing skills, and a strong understanding of Adobe products. An understanding of Adobe Experience Managers Content Management System, and SEO best practices is preferred but not required.
Salary Range
$51,261 - $58,000
Special Instructions Summary
In the Documents Needed to Apply section, please include a portfolio or online portfolio link. Marketing-focused work would be preferred (brochures, landing pages, email, social media, advertisements).
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