Growth Marketing Director
Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.
Executive Education at the GSB constitutes the core of the school's non-degree program offerings. Executive Education pursues a three-fold mission at the GSB: 1) To broaden the school's impact on individuals and organizations worldwide; 2) To provide a vehicle for faculty development by engaging leading researchers with leading practitioners; and 3) To contribute meaningfully to the GSB's fiscal health. Pursuing a compelling strategy where nearly all teaching is done by tenure-line faculty offers a unique space for the GSB to experiment with innovation in both content and pedagogy. From our portfolio of open enrollment (in-person, online and hybrid) offerings to the tailored learning experiences that we deliver in partnership with leading corporate clients, we continue to transform today's participants into tomorrow's innovative global business leaders.
The Growth Marketing Director plays a critical leadership role in developing the media plan, managing agency partner(s) on executing the institution's digital marketing strategy to generate qualified leads and drive student enrollment.
This individual oversees multi-channel digital campaigns--including paid media, SEO, SEM, web content, marketing automation, funnel optimization, reporting on funnel performance--and ensures alignment with institutional goals. The Director will also manage vendor and contractor relationships to support campaign execution and performance.
Your primary responsibilities* include:
- Strategy & Planning
- Develop and lead Executive Education's digital marketing strategy to drive enrollment growth and brand visibility across GSB Executive Education's specific flagship and open enrollment programs.
- Plan and manage integrated digital campaigns across channels (search, social, display, video, retargeting, etc.).
- Identify and prioritize audience segments (with program leads and marketing team counterparts) and optimize campaigns for lead generation and conversion. Continue to optimize media channels with agency partners to increase conversion and movement towards the bottom of the funnel.
- Execution & Channel Management
- Oversee execution of paid media and SEO/SEM with agency partners, as well as website performance, and marketing automation efforts both with agency partners and internal operations teams.
- Ensure the website and digital content are optimized for search, user experience, and conversion.
- Manage and collaborate with contractors or agencies to deliver on campaign objectives.
- Data & Performance Analytics
- Direct the analysis of digital campaign performance, lead quality, and ROI using analytics platforms.
- Define and monitor KPIs to review with agencies on a weekly basis to monitor health of funnel and performance to hit enrollment and revenue goals.
- Translate insights into actionable recommendations to improve performance and increase conversions.
- Drive data-informed decision-making and continuous improvement.
- Team Leadership & Collaboration
- Manage and mentor direct reports and/or contractors if present
- Collaborate cross-functionally with Program Enrollment, Marketing Operations, Creative, IT, and Academic departments.
- Champion digital innovation and marketing best practices across the organization.
- Technology & Tools
- Oversee use of digital marketing tools including Salesforce CRM, Marketing Cloud, marketing automation platforms (e.g., Slate, A/B testing platforms), and analytics platforms (e.g., Google Analytics, Tableau, etc). Identify new tools to increase conversions at the top of the funnel.
- Ensure integration and consistency across systems to support marketing and enrollment goals.
To be successful in this position, you will bring:
- Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience..
- Proven success in generating leads and improving conversion through digital campaigns.
- Expertise in SEO/SEM, paid digital media, website UX, and marketing automation.
- Strong analytical skills and experience using data to optimize campaign performance.
- Experience managing staff and vendor/agency relationships.
- Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
- Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
- Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
- Strategic thinking and leadership skills.
- Proven track record with branding, integrated marketing strategy, messaging and positioning.
- Excellent project manager with the ability to manage multiple projects simultaneously.
- Excellent written and oral communication skills.
- Demonstrated experience presenting to senior management.
- Ability to motivate, develop and train staff.
- Prior experience in planning and managing budgets.
In addition, preferred requirements include:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field (Master's preferred).
- 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
- Familiarity with Salesforce CRM or similar higher education platforms.
- Google Ads, Meta Business Manager, LinkedIn Ads, and programmatic media experience.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, goal-driven environment.
- Higher education experience is preferred but not required.
The expected pay range for this position at 100% FTE is $145,573 to $177,137 per year. Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package.
Why Stanford is for You
Stanford's dedicated 16,000 staff come from a breadth of educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
- Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
- A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
- A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
- Discovery and fun. Visit campus gardens, trails, and museums.
- Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you.
How to Apply
We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application.
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