"Coordinator, Enrollment Marketing (Maryland Blueprint)"

The purpose of this class is to perform advanced administrative duties and coordinate daily operations of assigned College division or function to include alignment with marketing strategies and communication plans.

Minimum Requirements

Bachelor’s degree in marketing, communications or related field and three years of full-time experience working in marketing and promotions using print and digital media. Experience working in higher education marketing and communications preferred, but not required.

Compensation within the posted range is determined by a candidate's education level and/or years of experience in the field. Generally, employees are hired in the lower third of the scale.

For Best Consideration Please Apply By: September 8, 2025

Class Specific Essential Duties

1. Coordinate the development of communication strategies and messaging aimed at recruiting prospective students and retaining current students.
2. Ensure brand consistency to maximize engagement and enrollment among target populations.
3. Conduct and facilitate meetings among interdepartmental stakeholders.
4. Analyze data to generate reports.
5. Develop creative and effective marketing content to reach targeted markets.
6. Cultivate and effectively manage relationships with internal stakeholders from a variety of academic and administrative divisions and departments.

Class Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.

Position Specific Essential Duties

1. Collaborate with internal stakeholders, Baltimore County Public Schools (BCPS), and Department of Economic and Workforce Development (DEWD) to create and maintain new digital content that will support career navigators and BCPS middle and high school students. Work closely with these groups to ensure goals for the project are being met.
2. Collaborate with assigned departments and organizations to create communication strategies and marketing plans that align with the Maryland BCPS Blueprint goals and marketing plan.
3. Write copy for the web, email, social media, and print based on college brand messages, communication goals, and audience research.
4. Coordinate design and production of print and digital communications, including direct mail publications, collateral materials, web content, email marketing campaigns, advertising, and social media messaging.
5. Manage all phases of assigned print and digital communication projects, including comprehensive production scheduling, message development, design, and delivery.
6. Contribute web content to the college website using the college’s content management system (CMS).
7. Build, manage, and execute responsive communication plans using the college’s recruitment customer relationship management (CRM) system.
8. Build and maintain brand identity and ensure consistency and relevance of message throughout all college communications.

Position Specific Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.