"Coordinator, Social Media and Digital Content"

Essential Functions and Responsibilities

• Assists in the development and management of the social media strategy for University and University college accounts; builds a comprehensive social strategy around current branding, marketing goals and the University's mission; integrates social campaigns into overall marketing and communications strategies.
• Increases visibility and engagement on social channels; creates and repurposes content for social channels.
• Writes compelling, creative, and engaging copy for multiple social platforms, following brand guidelines, and responds with posts and direct messages as the voice of the brand.
• Tells compelling stories through visual media, capturing the audience's attention and conveying the intended message effectively for each social media channel.
• Consults with colleges and departments on social media strategies to promote best practices for social media content creation and collaborate on how best to plan and publish their content.
• Manages, monitors, and suggests edits to all official social media channels and postings used by colleges and departments; manages all official user accounts for university social media purposes. Assists in the production and maintenance of campus-wide social media strategy, directory, and best practices guide.
• Develops analytic and reporting methods to measure performance of social media strategies. Manages and reports analytic information to the University community.
• Creates campaign strategies on multi-channel platforms; writes copy, coordinates imagery, graphics, and video; produces media for campaigns.
• Stays up to date on current events and trending topics as well as social media trends, new features, and platforms, to provide innovative and engaging content ideas and implement new platforms into university marketing strategies.
• Provides support to colleges and departments regarding social media management. Develops and maintains relationships with internal collaborators and coordinates social content with other areas across campus.
• Plans, develops, and executes social media communications as part of the university crisis communication team. Works with the University police department to monitor, alert, and respond to community issues.
• Takes initiative to seek out on- and off-campus events to share over the University's social channels in order to promote the success of YSU's students, faculty, staff and alumni.
• Coordinates daily tasks related to one or more assigned components of overall programs and/or services as assigned.
• Regularly communicates with supervisor and other staff, including student workers, as required or needed in the completion of daily tasks in support of overall goals and objectives.
• Prepares and maintains accurate records of daily tasks in accordance with applicable policies and procedures and assures timely communication with supervisor, staff, and students where appropriate.
• Gathers data and prepares reports and other information/documentation for supervisory review related to programs and/or services, or one or more assigned components.
• Prepares for and attends events.
• Remains informed of current developments and procedures pertinent to duties; participates in staff development activities; attends meetings, conferences, and other events.

Other Functions and Responsibilities

• Assists with training new hires.
• Performs other duties as assigned and/or required that are within the level of responsibility for this classification at the discretion of the supervisor.

Equipment Operated

Computer and all other standard office equipment.

Work Schedule

Typically, Monday through Friday.

Supervision Exercised

Supervision may be exercised over student employees.

Reports to

Executive Director, Marketing and Communications

Required Certifications, Training, and/or Licensures

None

Knowledge, Skills, and Abilities

Knowledge of: University policies and procedures; office practices and procedures; department/division goals and objectives; department/division policies and procedures; workplace safety practices and procedures; English grammar and spelling; records management; office management; project management.

Skill in: Writing and editing background; written and verbal communication; time management and organization; use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division.

Ability to: deal with problems involving several variables within familiar context; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; prepare accurate documentation; maintain records according to established procedures; travel to and gain access to work site; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.

(* Developed after employment.

Minimum Qualifications

At least a bachelor's degree; two or more years of experience in social media management; experience working with social media monitoring/scheduling tools; and experience maintaining multiple social media channels.

Preferred Qualifications

Experience in higher education and/or non-profit social media; experience creating an effective social content calendar; experience in social media marketing and digital marketing campaign management; experience planning and executing video productions for social media; experience with Adobe Premiere Pro.