Posting Summary

Position Number 6086-0000-0000-435

Classification Title Director of Marketing

Working Title Creative Director

Division Office of the Chancellor

Department/Unit Communications & Marketing

Primary Purpose of Organizational Unit

The Department of Communications and Marketing uses strategic communications to increase knowledge of and support for the university among its various constituents and to enhance Elizabeth City State University’s image and identity. We strengthen existing relationships and create new ones by interacting with the media, marketing the university’s educational opportunities, programs, services and activities, and conveying the university’s key messages. As part of a two-way approach to communications and relationship-building, we also provide feedback from internal and external audiences and improve the image and identity of the university with that feedback.

Description of Work

The Creative Director is the keeper of the Elizabeth City State University brand, establishing and maintaining the institution’s visual identity. The position defines the creative vision for institutional collateral in alignment with the brand and in collaboration with stakeholders bridging the gap between business strategy and visual storytelling, ensuring all messaging resonates with target audiences. The Creative Director leads the development and execution of visual concepts, designs, and strategies for the university as well as supports the implementation of trademark and licensing ensuring proper brand usage and cohesion across the enterprise.

Competencies/Knowledge Skills, and Abilities Required in this Position

• Demonstrated ability to develop, implement, and safeguard a comprehensive brand identity across multiple platforms, ensuring consistency and alignment with institutional goals.
• Ability to establish and communicate a compelling creative vision, inspire innovative thinking, and guide the development of high-quality visual and multimedia content.
• Strong understanding of design principles, visual communication, and audience engagement strategies to effectively translate complex ideas into impactful creative assets.
• Proven ability to manage multiple creative projects simultaneously, prioritize competing demands, oversee production workflows, and deliver projects on time and within scope.
• Exceptional interpersonal skills with the ability to build partnerships, facilitate consensus, and work effectively with campus leaders, faculty, staff, students, external vendors, and other stakeholders.
• Knowledge of trademark and licensing practices, brand governance, and compliance standards with the ability to ensure proper use of university marks and visual identity assets.
• Ability to align creative initiatives with institutional priorities, marketing objectives, and audience needs, using data and insights to inform creative decision-making and measure effectiveness.

Minimum Training and Experience

Bachelor’s degree or equivalent and a minimum of four years of experience in marketing, business, communications, or a similarly affiliated field.