Customer Relationship Management (CRM) System Lead (Maternity Cover)

University of Suffolk - Digital Operations Team / Directorate of Marketing, Communications and International

Fixed-term maternity cover until March 2027, full-time, 37 hours per week

About the Post

The University of Suffolk is offering an exciting opportunity to an excellent communicator and problem solver with a strong understanding of managing data sets and using a CRM system to deliver targeted communications and analyse their effectiveness.

This role will give you the opportunity to support UK and international student recruitment at the current Whatuni Student Choice University of the Year. In your role, you will:

• Be a champion for the CRM system and a source of CRM expertise to guide, inform and influence colleagues on how they can gain maximum benefit from the system.
• Develop a deep understanding of the student recruitment journey and, working with colleagues across the Marketing, Communications and International Directorate, develop CRM functionality, automation and communications plans to support recruitment and conversion activities.
• Build strong working relationships across the University and implement developments which make best use of CRM capabilities.
• Undertake regular analysis and reporting on the performance of campaigns and enquirer journeys.
• Support the Events team to set up open days, applicant days and other events on the CRM.

About the Team

• The CRM System Lead will be part of the small Digital Operations team, which sits within the Directorate of Marketing, Communications and International.
• The Directorate is responsible for student recruitment, admissions, marketing, events, website, social media, and external and internal communications.
• The team has a proactive social group which coordinates various activities throughout the year.

About You

You will be a solution-oriented and organised person with excellent communication skills who is able to set priorities and work to strict deadlines in a busy environment. You will have the ability to analyse and interpret complex data and to find creative solutions. In addition, you will have:

• Thorough understanding of the principles, terminology, procedures, and best practices of CRM marketing.
• Experience of running creative email campaigns from idea to delivery and analysis.
• Good written skills, including proofreading and copy editing.
• Knowledge of policies and procedures around Information Governance and Data Protection.
• You will be highly proficient in the use of digital systems.

Benefits

• Generous annual leave entitlement of 30 days, plus 8 bank holidays.
• Enjoy an extra day of paid leave on your birthday, subject to qualifying/service conditions.
• Flexible working, including family-friendly policies.
• Competitive workplace pension scheme (USS) – with an employer contribution rate of 14.5%, tax relief on contributions and life cover.
• Staff discounts at several local amenities in Ipswich.
• Discounted membership at Adastral Park Leisure and Sports.
• High-quality learning and development opportunities.
• Discounted rates for staff approved to study a UoS undergraduate or postgraduate course.
• Cycle to Work scheme.
• Electric vehicle salary sacrifice.
• Employee Assistance Programme (EAP).
• Staff recognition annual awards.

Closing Date: 31/03/2026.

(Candidates being invited for an interview will be informed by the end of 07/04/2026).

Interview Date: 13/04/2026.

For an informal discussion about the role, please contact Claire Thomas, claire.thomas@uos.ac.uk.

We recommend that you apply as soon as possible, even if the closing date is in the future.