"Demand Generation Specialist II"

Demand Generation Specialist II

Job Summary

The division of Enrollment Management at the University of Utah is seeking an experienced Demand Generation Specialist to join a fast-paced, results-driven Marcomm team dedicated to creating and delivering an array of innovative and meaningful engagement opportunities for a variety of audiences and stakeholders.

Develop and implement targeted marketing programs focused on driving awareness of products to new prospects and generating leads. Deliver demand generation programs that are successful in reaching buyers in new markets, promoting new product features, and generating marketing buzz. Implement marketing campaigns via social media, digital advertising, industry partnerships, webinars, email marketing, etc. Measure and analyze the performance of demand generation campaigns and their impact on the sales pipeline and revenue. Optimize marketing automation and lead nurturing processes, striving to continually improve the quantity, quality, and conversion of leads. Leverage research, consumer insights, and market trends to inform product positioning and marketing efforts. Requires moderate skill set and proficiency in discipline. Conduct work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

• Plan digital media strategy by business objectives and student recruitment goals into effective, measurable digital campaigns and efforts.
• Lead digital advertising campaign planning, execution, optimization, and measurement/reporting for paid channels including search, social, email, display, etc.
• Establish, measure, and report on key performance indicators. Identify strategic opportunities and leverage emerging trends to connect with prospective students and families.
• Identify and apply best practices for digital marketing, branding, and data analysis, and cross-train and educate team members.
• Seek opportunities to integrate digital tools and channels into campaigns and throughout all digital assets (owned, earned, and paid).
• Establish and nurture relationships with key stakeholders in Enrollment Management, the university, and externally.
• Collaborate with internal department to ensure the inclusion of a digital perspective and insights to support the development of holistic and integrated campaigns.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Demand Generation Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Preferences

• Experience working with a sizable advertising budget and running multiple campaigns simultaneously which may also include direct media buying.
• Hands-on experience with tools such as Google Adwords, Google Analytics, Tableau, native and third-party social buying and reporting platforms (e.g. Meta Ads, Sprout Social, etc.) and content management systems with ability to learn and adapt to new systems as needed.
• 2-4 years experience in project management.
• Experience creating ad content, including but not limited to, taking and/or sourcing photography and videography, drafting and editing copy, and using basic design tools to create graphics.
• Experience working with a creative team and within brand guidelines.
• Proven ability to be a collaborative team member and work effectively with others as well as managing project independently.
• Effective time management and organizational skills to manage needs and unexpected requests across clients and teams.
• Excellent communication and presentation skills, especially to those unfamiliar with digital marketing strategies and metrics.

Special Instructions

Requisition Number: PRN43885B
Full Time or Part Time? Full Time
Work Schedule Summary: Monday - Friday, 8-5. This position is eligible for a hybrid or fully remote work schedule at the discretion of the department director.
Department: 02118 - EM: Planning & Analysis
Location: Campus
Pay Rate Range: $57,000 - $65,000
Close Date: 1/25/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/193918