Deputy Team Leader - Conversion

University of Hertfordshire - International Office

FTE: 1.0fte (working 37 hours per week)

Salary: UH6 £33,002 pa to £38,784 pa by annual increments on achieving designated skills and experience

Annual Leave:25 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year

Location: College Lane Campus, Hatfield

Main duties and responsibilities

This role will require you to support the development and delivery of effective multi-channel conversion strategies and communications to enhance the experience of international applicants from initial enquiry to enrolment, to meet strategic objectives, and support the wider international team to meet sales targets. You will support the Conversion and Applicant Experience Team Leader in developing and maintaining conversion plans, with the primary focus on conversion through emails, outbound calls and social platforms.

You must develop an excellent working knowledge of admission entry requirements and University USPs across all markets and provide excellent customer service to students, agents, partners and other stakeholders. You must support and task manage junior colleagues and those supporting conversion, developing their capability. You will be expected to implement conversion plans across all markets, supporting regional strategies and the overall international office conversion strategy and develop and maintain a knowledge of UK immigration policy.

Skills and experience required

You will have a proven track record of successfully working in a comparable international education or customer focused role and a proven track record of meeting or exceeding conversion and sales targets. Exceptional experience in customer service, applicant engagement, and conversion activities ideally in a higher education or international recruitment context and familiarity with CRM or enquiry management systems is also essential.

You will be able to work to tight deadlines and work under pressure and be flexible in your approach. You will be capable of establishing relationships quickly and effectively with internal and external stakeholders. You must be personable with strong communications skills and have strong organisation and planning skills. You will have demonstrated ability to supervise or coordinate a team and be culturally sensitive with a good understanding of the international applicant journey.

Qualifications required

You must be educated with a minimum of a Degree or equivalent, or substantial proven experience.

Please view the job description and person specification for a full list of the duties and essential criteria. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.

We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.

Contact Details/Informal Enquiries: Ellen Marriott, Head of International Engagement,
Email: e.marriott@herts.ac.uk | Phone: +44 (0)1707 286542

Closing Date: 24 November 2025

Interview Date: TBC

Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics, and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts