Digital Analytics Associate (University Communications)

promotional materials and publications. This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university. Specific Duties & Responsibilities Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter. Serve as a subject matter expert for multiple communications vehicles. Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases. Conduct interviews, research, and information gathering. Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations. May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff. May negotiate with vendors. Provide editorial oversight and review of communications vehicles for the designated area. Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department. Serve as the primary contact with vendor agencies. Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities. Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools. In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants. Measure and analyze campaigns and/or project data and make adjustments to maximize ROI. Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner. Drive implementation of best practices through all paid and unpaid channels. Organize marketing promotional events and ensure prompt delivery of materials and merchandise. Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc. Lead website strategy and related needs including management of associated vendor(s) as applicable. Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations. Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps. Manage and monitor area budgeting and forecasting. Collaborate with peers to share learnings and help cross-promote programs as applicable. May oversee the work of support staff in the unit or others with related responsibilities. Other duties as assigned. In addition to the duties described above Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution. Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis. Leverage AI and automation tools to support reporting and advance monitoring capabilities. Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables. Minimum Qualifications Bachelor's Degree in a related field. Four years of related experience. Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula. Preferred Qualifications Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb. Strong familiarity with AI capabilities, data visualizations, and dashboards. Technical Skills & Expected Level of Proficiency Campaign Management - Intermediate Communications Planning - Intermediate Content Marketing - Intermediate Digital Communications - Developing Editing - Intermediate Editorial Research - Intermediate Event Planning: Intermediate Media Monitoring and Analysis - Intermediate Project Coordination - Intermediate Vendor Relationship Management - Intermediate Writing - Intermediate Classified Title: Communications Associate Job Posting Title (Working Title): Digital Analytics Associate (University Communications) Role/Level/Range: ATP/04/PD Starting Salary Range: $64,470 - $112,850 Annually (Commensurate w/exp.) Employee group: Full Time Schedule: Monday- Friday / 8:30am - 5:00 pm FLSA Status: Exempt Location: Remote Department name: University Communications Personnel area: University Administration