Job Details
A cover letter is recommended when applying for this position.
JOB SUMMARY:
The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond's flagship digital publications, with particular emphasis on University of Richmond Magazine and URNow , the institution's weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative…
engines. The position also assists with the logistics and strategy of content management and distribution.
JOB DUTIES/RESPONSIBILITIES:
Content Creation and Management (65%)
- Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectives
- Create content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experience
- Contribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publications
- Develop and/or contribute to strategic editorial approaches for existing and new projects
- Assist with the integration of brand-based messaging in digital content
Project management (20%)
- Manage website content for select publications and platforms
- Create and distribute institutional emails and other digital content
- Ensure content creation and distribution meet deadlines and strategic objectives
- Ensure the quality of digital and print deliverables through proofreading, fact-checking, and other related functions
- Review and report on defined metrics/KPIs that measure the effectiveness of digital publications and content
- Manage sensitive materials and information with discretion
Campus Partnerships (10%)
- Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunities
Other (5%)
- Participate in concept development and project critiques with the communications team
- Other duties as assigned
WORKING CONDITIONS/PHYSICAL EFFORT:
- Environment: Office
- Exposures encountered: Standard office environment
- Physical effort: Sedentary, light lifting required on occasion
- Very little travel expected, other than possible professional development opportunities
QUALIFICATIONS:
- Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platforms
- Excellent ability to create effective content across a wide variety of media and project types
- Excellent interpersonal, communications, and listening skills
- Excellent writing, editing, grammar, and proofreading skills
- Outstanding attention to detail
- Outstanding strategic-thinking and problem-solving skills
- Strong ability to think creatively
- Strong knowledge of AP style. Working knowledge of Chicago and MLA styles
- Strong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.)
- Strong experience with digital content management
- Proven ability to exercise discretion and independent judgment
- Demonstrated knowledge of social/social search platforms and best practices
- Demonstrated experience capturing and using data analytics to inform content strategy
- Demonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practices
- Demonstrated experience thriving in a creative environment
- Demonstrated ability to work effectively with, and build consensus among, people at all levels of the organization
- Demonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse community
- Demonstrated ability to work independently as well as within a team setting
- Demonstrated ability to provide and receive constructive criticism in a productive manner
- Demonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities
- Demonstrated ability to handle quick turnaround times
EDUCATION & EXPERIENCE:
- Bachelor's degree in English, communications, journalism, digital content creation, or related field is required
- A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism
- Or equivalent combination of education and related work experience
WORK SCHEDULE:
- Full-time; Exempt position
- Monday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed.
PAY STRUCTURE:
Grade 6 ($50,461 to $66,851 annually)
Organization
Working at University of Richmond
Founded in 1830, the University of Richmond is one of America's premier private universities. The University blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. A nationally ranked liberal arts university, Richmond offers a unique combination of undergraduate and graduate programs through its schools of arts and sciences, business, leadership studies, law, and continuing studies. The 350-acre suburban campus, including a 10-acre lake, is consistently cited by The Princeton Review as one of the most beautiful campuses in the nation.
With approximately 3,000 undergraduate students, Richmond offers 55 majors, 42 minors, and 12 concentrations at the bachelor's level. Graduate students can choose from six master's degrees programs, an MBA program, a juris doctorate, and six dual-degree programs in law. Continuing studies options include programs at the associate, bachelor, and master levels, in addition to numerous non-credit offerings.
Richmond faculty members are outstanding leaders in their fields. Of the 312 full-time faculty at the University, 98 percent hold doctorate or terminal degrees. Richmond has a student-faculty ratio of 9:1, with zero classes taught by teaching assistants. Our faculty members are in the classrooms and the labs, working closely with students to maximize their educational experiences.
U.S. News & World Report ranked Richmond one of the best liberal arts universities in the nation and in the top 35 for undergraduate research. BusinessWeek ranked The Robins School of Business in the top 20 nationally and fourth for academic quality, as well as among the top 15 part-time MBA programs. Kiplinger’s Personal Finance magazine named Richmond in the top 25 for best value among private colleges and universities
As locals like to say, Richmond is "easy to love" because of its rich history, stunning architecture, natural beauty and quality of life. It's been named one of the top cities in which to live and work by numerous national sources, including Forbes magazine. As the capital of Virginia, Richmond is home to the state legislature, a growing number of Fortune 500 companies and industries ranging from finance to agriculture. In fact, Forbes also recently ranked Richmond as the sixth best city to get a job in the U.S. Nearly one million people live in the Greater Richmond region and enjoy an array of cultural opportunities including 35 museums; numerous theatre companies; a symphony, a ballet and an opera; a thriving public forum; three professional, minor-league sports teams; a coliseum for major concerts and sporting events; and much more. Located just 100 miles south of Washington, D.C., Richmond is only 90 minutes from Virginia's beaches and 90 minutes from the spectacular Blue Ridge Mountains.
UR is committed to developing a diverse faculty, staff and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE
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