"Digital Content Manager"

This role holds the University's primary responsibility for creating and managing content on the entire flagship website. Works to ensure compelling and accurate information about University programs and services, with the primary purpose of driving student recruitment and upholding the institution’s brand to worldwide audiences. Guides website strategy and related communication efforts across university departments, leading joint projects in collaboration with marketing, admissions and academic departments, and supporting special initiatives. This is a full time, 12 month, on-campus position. Generous benefits include health, retirement, considerable time off and access to multiple tuition programs for self and dependents.

RESPONSIBILITIES:

• Create and manage website content to compellingly represent Illinois Wesleyan University; collaborate with departments to identify & communicate distinctive features of IWU programs and opportunities; ensure website content is timely, relevant, visually appealing and adheres to best practices; provide project management for website initiatives
• Oversee and support the work of distributed content contributors; train and support faculty, staff and student web content contributors; govern contributors’ web editing access; screen user’s website content before publication to ensure accessibility compliance, SEO optimization, IWU brand messaging and visuals; manage university’s third-party blog content platforms; govern user access, branding standards, and site creation guidelines
• Manage primary website’s google search console, google tags, google analytics and programmable search engine; analyze and compile ongoing reports of website and digital campaign performance data to advise the work of marketing and admissions teams; maintain website search engine to improve relevant and helpful searches within the domain; monitor IWU website’s presence in search engine results; create and monitor tracking lists for campaigns; optimize targeted content

REQUIREMENTS:

Bachelor’s required in related field of study; English, Communications, Marketing. Minimum of three years experience. Familiarity with web content processes, best practices and applicable legal regulations/ADA compliance for online platforms. Rudimentary awareness of markup languages is a plus. Highly skilled writer and communicator.

APPLICATION INFORMATION:

Please download the application at www.iwu.edu/human-resources/Positions.html. Feel free to include a cover letter, resume and contact information for three professional references. Review of applications will begin immediately and the position is open until filled.

hr@iwu.edu

Illinois Wesleyan University
Human Resources
209 Holmes Hall
1312 Park Street
Bloomington, IL 61701
Fax 309-556-1710

Salary $55000-$60000, based on experience. The final candidate will pass a background investigation. An overview of IWU benefits can be found here. Illinois Wesleyan University does not sponsor work visas at the time of hire or anytime during employment for this position. All persons hired will be required to verify identity and eligibility to work in the United States and maintain work authorization throughout the employment term. Illinois Wesleyan University is committed to recruiting, supporting, and fostering a community that values a wide range of perspectives and backgrounds among our outstanding faculty, staff, and students. We seek candidates who have a demonstrated commitment to contributing to and enhancing our community in these areas. Illinois Wesleyan University is an EEO Employer. Illinois Wesleyan University’s sexual misconduct policy may be accessed at www.iwu.edu/human-resources/SexualMisconductPolicy.html.