Position Details

Budget Title
Community Relations Assistant

Campus Title
Digital Content Specialist

School/Division
Institutional Advancement, Division of

Department
Communications Office

Salary Range
$55,000 + depending on experience (DOE)

Position Summary

The Digital Content Specialist manages SUNY Cortland’s university-level social media presence and supports digital storytelling across institutional channels. Reporting to the Director of Communications, this position develops, publishes, and monitors content that advances the university’s brand, enrollment, engagement, and reputational goals.

Major Responsibilities

• Social Media Management and Execution
• Digital Storytelling and Content Development
• Strategy, Calendar, and Campaign Alignment
• Analytics, Reporting, and Optimization
• Social Listening and Reputation Monitoring
• Student Coordination and Campus Collaboration

Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field, or equivalent combination of education and professional experience.
• Demonstrated experience managing social media accounts for an organization, brand, institution, agency, or professional setting.

Preferred Qualifications

• Experience working in higher education, nonprofit, public sector, or mission-driven communications.