"Digital Content Strategist"

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University.

Department: Web Strategy

Time Type: Full time

Job Type: Regular

FLSA Status: Exempt

Work Modality: Hybrid 01 (On Campus 3-4 Days/Week)

Union: SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Summary:

The Digital Content Strategist is responsible for managing digital content for UCM-owned and managed web properties, university-wide priority initiatives, and marketing-driven pages that will engage key audiences and meet KPIs and brand goals. Ensure that american.edu and social platforms interact effectively with other digital properties, including organic, paid and on-site search, AU community newsletters, social media, paid advertising and earned media. Provide content expertise to web publishers and social media staff across the university. Serve as part of the digital team in marketing, and work closely with other members of University Communications and Marketing (UCM).

Essential Functions:

• Partner with the director of digital communication strategy and the web manager to prepare and audit content and manage updates of the university’s digital content, including the homepage, division and college/school pages and other key priority microsites.
• Partner with the director of digital communication strategy and the social media manager to integrate the social and online editorial strategy. Work with photography and video teams, public relations managers, magazine team and publications to utilize and optimize content using best practices.
• Collaborate on content adjustments to the website using metrics to enhance time spent on site, bounce, and engagement. Glean actionable insights from content metrics, make recommendations based on analytics and educate internal audiences.
• Stay current with relevant and emerging trends, issues and opportunities.
• Serve as a resource on social media/web best practices.
• Other duties and specific projects as needed.

Competencies:

• Displaying Creativity.
• Acquiring and Analyzing Information.
• Developing Plans.
• Prioritizing and Organizing.
• Serving Customers.
• Acting Strategically.

Position Type/Expected Hours of Work:

• Full-time.
• 35 hours per week.
• Hybrid 1 work modality.

Salary Range: $59,000 - $67,000 annually.

Required Education and Experience:

• Bachelor's degree or equivalent.
• 3 - 5 years of relevant experience.

Preferred Education and Experience:

• Bachelor's degree.

Additional Eligibility Qualifications:

• Demonstrated experience creating and curating authentic, strategic and audience-driven digital content.
• Understanding of web content best practices, including knowledge of industry standards for information architecture and responsive design, and familiarity with web usability, accessibility and SEO.
• Demonstrated experience with developing content using content management systems.
• Experience using Google Analytics or other website and social media analytical tools.
• Working knowledge of Adobe Creative Suite.
• Excellent editorial skills.
• Excellent interpersonal skills and the ability to work collaboratively.
• Excellent organizational skills, attention to detail, and the ability to manage multiple, high-level projects simultaneously.
• Working knowledge of HTML, CSS, JavaScript, and related web development technologies and software.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits:

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.